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Perion Acquires Hivestack for DOOH Growth
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Overview
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Perion Network Ltd. acquires Hivestack Inc., a global digital out-of-home technology company, for US $100 million in cash and up to an additional US $25 million in a performance-based payment plan. The acquisition aims to leverage the fast-growing DOOH channel, diversify Perion's offerings, and expand its global footprint, with Hivestack's technology platform being used by major brands.
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How might the acquisition of Hivestack's technology platform impact Perion's position in the digital out-of-home market?
In what ways could this acquisition influence the competitive landscape in the digital out-of-home market?
What potential challenges could arise from Perion's expansion into the digital out-of-home channel?
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