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OverviewAPI
Pharmaceutical industry in Europe faces financial challenges due to delays in reimbursements. Factoring is seen as a strategic solution for cash flow optimization and risk mitigation. The European online pharmacy market is projected to reach $23.61 billion by 2023, driven by factors such as an aging population and cost-effectiveness. GNC Health launches subscription tiers to attract consumers, while digital pharmacies gain popularity as consumers embrace convenient access to prescription medications.

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