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Pizza Hut's 'Goodbye Pies' Campaign
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Overview
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Pizza Hut's 'Goodbye Pies' campaign offers free delivery to ex-lovers' addresses, featuring new menu items. The campaign runs until Valentine's Day, targeting select locations in New York, Miami, and Chicago, with the option to send a free gift card outside those areas.
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How does Pizza Hut's focus on personalized delivery and new menu items reflect the evolving food delivery landscape?
How might Pizza Hut's 'Goodbye Pies' campaign impact customer loyalty and brand image?
What strategies could other fast-food chains adopt to capitalize on similar marketing campaigns?
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