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Radio Reigns Over Podcasts: Nielsen Report
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Despite the rise of podcasts and music streaming, radio broadcasts maintain a stronghold on American listeners, comprising 67% of ad-supported listening. While younger demographics gravitate towards on-demand content, adults over 35 favor traditional radio.
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How might the advertising landscape shift if radio's dominance continues in the digital age?
In what ways could radio stations adapt to retain younger listeners while maintaining their current audience?
What strategies could podcasts employ to appeal to a broader audience and compete with radio?
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