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Read Across America with Speed
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Overview
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To mark National Read Across America Day, Books-A-Million collaborates with Walmart GoLocal to introduce same-day delivery across the nation. Customers can enjoy discounts and a free reusable tote by ordering from February 29th to March 9th, accessing a variety of top-selling items like books, toys, games, and collectibles.
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How might this partnership impact the traditional brick-and-mortar bookstores' business model?
What other special promotions or partnerships could further enhance the customer experience in the retail industry?
Will this collaboration lead to increased customer loyalty for both Books-A-Million and Walmart?
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