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Retail Partnerships Drive CPG Brand Growth
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Overview
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Retail partnerships play a crucial role in fueling growth for Canadian CPG brands, as highlighted in this article. Strategies and considerations for selecting wholesale partners are discussed, with case studies of brands like Arte*, Blume, and SmartSweets showcasing the impact of retail partnerships on brand growth and DTC sales. The role of retail stores in international expansion and product adaptation for national partners is also emphasized.
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How do retail partnerships affect the competitive landscape for Canadian CPG brands?
In what ways can retail stores influence the international expansion of Canadian CPG brands?
What are the potential challenges and risks associated with entering into retail partnerships for CPG brands?
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