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Rivian's EV Incentive Drive
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Rivian offers a $5,000 discount and free charging for customers trading in gas-powered vehicles to boost demand for its luxury EVs.
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How might Rivian's discount strategy impact the market share of traditional automakers in the luxury EV segment?
In what ways could this initiative influence consumer perceptions and preferences regarding electric vehicles over traditional gas-powered models?
What challenges could Rivian face in maintaining competitiveness and sustaining demand for its EVs in the long term?
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