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Rolex: Navigating Evolving Consumer Trends
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Rolex, a prestigious Swiss luxury watchmaker founded in 1908, faces challenges in sales due to shifting consumer behavior and competition, despite its strong heritage. However, it maintains its industry leadership, with rising revenue and production in 2023. The brand's success lies in investments in quality, marketing, and exclusivity.
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How can Rolex effectively adapt its marketing strategies to resonate with modern consumers?
In what ways might Tudor's sales fluctuations impact the overall performance of the Hans Wilsdorf Foundation?
What measures can Rolex take to combat the growing issue of illegal replica sales affecting its brand?
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