The SaaS market is poised for significant growth, driven by factors such as customer-centric models, AI integration, and cloud-based solutions. Key trends include the shift towards cloud-based solutions, the rise of subscription-based pricing models, and the growing emphasis on data-driven decision making. Vertice, a London-based company, offers an integrated SaaS and cloud spend management platform, aiming to address overspending on SaaS and cloud. The company has experienced significant growth, achieving 7x ARR growth in 2023 and plans to scale rapidly, create 150 new roles, and expand into new markets including France.

SaaS Market Growth and Key Trends