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Salisbury's Christmas Offer: A Success Story
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Salisbury's Christmas offer exceeded expectations with a 5.2% increase in footfall and a 17% increase in spending compared to pre-pandemic levels. The city's economic resilience and vitality contributed to its success.
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How did Salisbury's economic resilience contribute to its Christmas success?
How might the success of Salisbury's Christmas offer impact future events in the city?
What steps were taken to attract visitors despite missing traditional events?
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