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Small Business Optimism for 2024
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Overview
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Small business owners show optimism for growth in 2024, with a majority expecting revenue and profit increases. Despite inflation and interest rate concerns, owners are less worried than the previous year. A Bank of America Institute report notes a rise in credit card balances, with a focus on customer engagement and digitization.
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How might small businesses sustain their growth amidst inflation and higher interest rates?
In what ways can government policies support small businesses' optimistic outlook for 2024?
What specific strategies are small business owners implementing for customer engagement and digitization?
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