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Spotify's Audiobook Ascension
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Overview
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Spotify enters the audiobook market, becoming the second-largest audiobook provider behind Audible. The platform focuses on entertainment and lesser-known titles, attracting increased engagement and interest from publishers and authors. Spotify hints at potential innovations in the audiobook space, leveraging its successful Daylist feature.
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How might Spotify's entry into the audiobook market impact the competitive landscape and consumer preferences?
In what ways could the growing popularity of audiobooks influence the broader publishing industry and consumer behavior?
What strategies could Spotify employ to differentiate itself from Audible and capture a larger market share?
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