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Squishmallows & See’s Candies Collaboration
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Jazwares partners with See’s Candies to launch a co-branded gift set including Squishmallows plush and chocolates for the Halloween season, merging toys and treats. Squishmallows, a highly successful toy brand, enters the consumables market through this collaboration.
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Considering the success of Squishmallows in the toy market, what potential challenges or opportunities could arise from its expansion into consumables?
How might the co-branded gift set impact the sales and brand recognition of both Jazwares and See’s Candies?
What strategies could Jazwares and See’s Candies employ to maximize consumer engagement and interest in this collaboration?
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