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Peacock, the streaming service owned by Comcast's NBCUniversal, experienced a significant increase in paid subscribers, prompting a price hike for premium plans to leverage Olympic Games broadcast rights. Concurrently, Spotify contemplates raising individual plan prices in the U.S., reflecting the competitive pricing challenges in the streaming industry amid economic uncertainties.
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How might the price hikes impact the retention of existing subscribers for both Peacock and Spotify?
In what ways could the streaming industry adapt to changing consumer preferences and economic conditions?
What innovative strategies can streaming services employ to mitigate the risks associated with price increases?
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