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Subscription Merchants Embrace BNPL
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Subscription merchants are adopting buy now, pay later (BNPL) options to attract budget-constrained consumers, with a significant increase in the percentage of firms offering this feature. BNPL enables consumers to make purchases without immediate financial burden and eliminates credit checks, expanding accessibility. Companies like Affirm and Klarna have reported substantial growth in active customers and retail partners, reflecting BNPL's potential to enhance merchants' revenues.
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How might the adoption of BNPL by subscription merchants impact consumer spending habits and credit scores?
In what ways could the increasing popularity of BNPL influence the credit card industry and consumer debt management?
What strategies can subscription merchants employ to ensure successful integration of BNPL and maximize its revenue potential?
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