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Sweet Success: Mushroom Earbuds Craze
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Overview
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Meiji's limited-edition chocolate mushroom-shaped wireless earbuds sold out in a mere 10 minutes on a crowdfunding platform, showcasing high demand for this unique product.
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How can companies leverage cross-industry collaborations to drive consumer interest and sales?
What marketing strategies were employed to generate such high demand for these chocolate-themed earbuds?
Will this success inspire other collaborations between unrelated industries to create niche products for the market?
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