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Swift's TikTok Return Sparks Excitement
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Taylor Swift's music returns to TikTok just in time for her upcoming album release, following a contract dispute with Universal Music Group. Fans can now use songs like 'Cruel Summer' and 'cardigan' on the platform, sparking excitement among users like Madeline Macrae. This move highlights Swift's sway in the industry, as other UMG artists anticipate a similar comeback on TikTok.
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How might Taylor Swift's reentry on TikTok impact her album's success and overall music promotion strategy?
What does the return of Swift's music signify about the dynamics between artists, music labels, and social media platforms?
Will the reintegration of music from artists like Billie Eilish on TikTok lead to similar fan enthusiasm and engagement?
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