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Swift's Vinyl Surge Drives UK Music Market
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Taylor Swift's album '1989 (Taylor’s Version)' drives UK vinyl sales to the highest level since 1990, contributing to the growing physical music market. Despite streaming accounting for 84% of total recorded music revenues in the US, physical product sales in the UK remain strong.
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How might this surge in vinyl sales impact the music industry's shift towards digital platforms?
In what ways could the surge in vinyl sales reflect changing consumer preferences and the evolution of the music industry?
What strategies could Taylor Swift employ to further capitalize on the vinyl market?
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