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Thailand's Influencer Marketing Strategy
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Thailand aims to leverage Chinese social-media influencers to market Thai products to a Chinese audience, targeting popular items like 'elephant pants' and local delicacies to drive exports.
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How could the success of this marketing strategy affect Thailand's overall economic growth?
How might the influence of Chinese social-media personalities impact the effectiveness of Thailand's marketing strategy?
What are the potential implications of Thailand's focus on 'elephant pants' in its marketing efforts?
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