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TikTok's E-commerce Expansion
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TikTok partners with GoTo to boost eCommerce in Indonesia, offering a Black Friday sale with peculiar products, and is establishing a fulfillment network. It has launched TikTok Shop in the U.S. and hired executives from Amazon and Meta to lead its eCommerce business, aiming for a $20 billion expansion.
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How might TikTok's e-commerce expansion strategies affect its competition with other social media platforms?
How might TikTok's partnership with GoTo impact the eCommerce landscape in Indonesia?
What are the potential implications of TikTok's unique Black Friday sale for the e-commerce industry?
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