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Travel Startup Layla Acquires AI Itinerary Bot
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Overview
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Travel startup Layla acquires AI itinerary building bot Roam Around, aiming to enhance its itinerary data. The acquisition is backed by firstminute capital, M13, Booking.com co-founder, Skyscanner co-founder, and Paris Hilton. Layla plans to phase out the Roam Around brand and fully integrate its product.
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How could the increasing use of AI in travel planning affect the overall customer experience?
How might the integration of Roam Around's product impact Layla's position in the travel industry?
What potential benefits and challenges could arise from other travel startups enhancing their AI-powered travel products?
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