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Tropicana Embraces Natural Products
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Tropicana, the leading orange juice maker, is rebranding its products to emphasize natural ingredients and cater to consumer demand for lower sugar and calorie-rich beverages. This shift reflects a response to changing consumer preferences, following PepsiCo's sale of a controlling stake in Tropicana to a private equity firm in 2021.
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How might the shift in consumer preferences towards natural products impact the overall orange juice market?
What implications does this trend of rebranding have for other food and beverage companies?
What strategies could Tropicana employ to further align with changing consumer demands?
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