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Universal Outshines Disney in Animation
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Universal's animation studios, Illumination and DreamWorks, are outperforming Disney's Illumination and DreamWorks studios, with successful franchises like 'Minions' and 'Puss in Boots'. Disney's recent animated film 'Wish' failed to resonate with audiences, while Universal's 'Migration' is expected to open with $25 million. The shift in consumer preferences towards franchises in animation is evident.
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How have changing consumer preferences impacted the strategies of Disney and Universal in the animation industry?
How might the success of Universal's animation studios influence the competition between Disney and Universal in the future?
What factors contribute to the success of franchises in the animation industry?
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