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X's Brand-Safety Push
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Advertiser Exodus and Ad Campaign Suspen...
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Brands Abandon Elon Musk's X
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X, formerly Twitter, introduces brand-safety tools for advertisers, encouraging positive response and attracting advertisers back. Despite ad revenue decline and cash flow issues, CEO Yaccarino's arrival instills hope for stability and content moderation. X remains vigilant against competitors like Meta Platforms' Threads and plans to launch an 'everything app' under Elon Musk's leadership.
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How could X's 'everything app' potentially disrupt the tech landscape and impact competitors?
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