BrandRank.AI is a company that provides AI-driven brand search analytics. Using natural language processing, math heuristics, and 'human in the loop' interpretation, BrandRank.AI analyzes high-consequence areas such as brand vulnerability, product performance, data and AI usage, sustainability claims, supply chains, and service.

BrandRank.AI 

To win in an AI world, brands need to understand, think, and act like algorithms. 

The mission of BrandRank.AI is to empower businesses with the insights and guidance they need to protect and grow their brands in the age of generative AI.  We are initially focused on the $200 billion search market industry and how the AI search experience will impact brands. We monitor how brands are perceived in the digital ecosystem, especially in must-win areas such as trust, sustainability, product performance, supply chain integrity, and service. 

The consumer shift away from "search" and toward "prompt" has consequences for brand discovery and truth. This is not a choice. It is an imperative.  What was once a page of links — the search result —  is now an influential conversation.

The BrandRank.AI Product

BrandRank.AI offers a subscription platform and consultative insight that combines data analytics + "human in the loop" intel for CMOs, market managers, and brand stewards.  We are touch points of thought leadership for your brand leaders, and passionate advocates for responsible AI. 

This project started over the weekend as a bit of a onboarding tutorial for the BrandRank.AI team but I had so much fun diving into the content that I thought I'd share it more broadly. This five-minute history of branding is intended to help us understand the FUTURE of branding, which is about to be transformed.  History has seen monumental inflection points shaping the future of branding:  the invention of the printing press, the arrival of radio, then TV, the development of brand management, and birth of the internet. We’re now at a new inflection point with the emergence of AI (especially #GenerativeAI) that will disrupt branding more than all these other interventions combined. AI will change the future of brands’ relationships with consumers — for better or for worse — and just like past generations, today’s brand builders must take this bold new technology in their hands to shape (with trust and transparency at the center) the future of branding.  I welcome feedback, and I won't be offended if you say I missed something obvious. (I'm listening. I'm learning.)  BTW, I'm  revisiting a "Museum of Branding" concept I developed w/others in 2010 before my Nestlé digital stint -- this time as client stimulation.  

Rishad Tobaccowala Rick Murray Kimberly Doebereiner Tracey Cooke Shiv Singh David Rennie Christopher Morse Mike Parker Abbey Klaassen Bill Hildebolt Chris Lansing Jocile Ehrlich Hank Hudepohl Max Kalehoff Michael Stich Jordan Ansell Ximena O. Stan Joosten Mike Ferry Christopher Brock Paul Baier Christian Muche Drew Ianni Gerardo Mazzeo Sarah Scully #ad #Branding

We are thrilled to announce that BrandRank.AI has closed a first round of angel and seed funding, exceeding our goal by raising $1.2 million. We’ll use this cash to accelerate tech development of our SaaS platform, onboard a scalable sales organization (still recruiting a sales lead), and build support infrastructure. Here’s the formal release:  https://lnkd.in/giceJist 

Big thanks to our committed (and accessible) investors: Sandberg Bernthal Venture Partners, Mercury (Blair Garrou), John and Francie Pepper, Jack Wyant and Peg Wyant, Ed Rigaud, Mike Nazzaro, Jonathan Carson, Bill Hildebolt, Julie Eddleman, Ashish Chatterjee, Dave Balter, Tracy Finn, and Jim Lites. We’re also grateful to Dinsmore & Shohl LLP Allan Daily and Harvey Jay Cohen. 

We are entering an 'Answer Economy' revolutionizing how consumers discover, explore, and purchase products. Brands must understand their presence in the #GenerativeAI answer box: Are they present, doubted, distorted, or absent? 

We help brands measure, protect, and grow trust in this environment. Our forthcoming SaaS platform leverages AI to navigate the "Prompted Moment of Truth," where a single generative AI answer can significantly influence consumer decisions. Our technology monitors all major generative AI engines — from Google Gemini and ChatGPT to @Meta  — to pinpoint vulnerabilities, identify insights, and strengthen brand equity and loyalty.

Shout-out to our early customers: Nestlé Canada , the International Association of Better Business Bureaus (IABBB), and the Better Business Bureau of Cincinnati. We now have six corporate customers and a robust pipeline. We’re especially grateful for Nestle’s leadership in testing next-gen green analytics, a focus area for us. (Thanks Lee Beech and Tracey Cooke)

Recently, we've expanded our analytics to professional athletes, including pilots with four NBA players, and aim to target women’s sports as a growth area. We’re presently auditing the sustainability declarations of Olympic sponsors and suppliers to build a knowledge base of insights and best practices. 

According to Gartner, brands’ organic search traffic will decrease by 50% or more by 2028 as consumers embrace new answer engine services.  The habit change is real, and Meta.AI, Google Gemini, Microsoft Copilot are pushing the shift even harder in their ubiquitious Olympics advertising right now. 

Lastly, my co-founder Hank Hudepohl and I are incredibly grateful to our small, scrappy, AI-curious team — whether full time, fractional, intern — including Judy Zitnik , Kelly Cohen, Ashish Chatterjee, Matt Cox, Erin Finn, Jack Micucci, Anna Sullivan, Lucas Salerno, Tia Rochelle, CTA, Stephanie Scheider, Aidan Finn (plus previous interns Sam Richardson, Ajay Gupta, Liam Blackshaw-Brown, Calvin Stevick-Brown). 

Want test drive our products, or get an actionable “earful” from us in the board room or C-suite about why AI REALLY matters — reach out!  Details at www.brandrank.ai 

THANK YOU!

We are thrilled to announce that BrandRank.AI has closed a first round of angel and seed funding, exceeding our goal by raising $1.2 million. Key investors include Sandberg Bernthal Venture Partners, Mercury Fund, and former Procter & Gamble CEO and The Walt Disney Company Chairman John Pepper. (See release for full list: https://lnkd.in/gtK23DPy)

We help brands measure, protect, and grow trust in this environment. Our SaaS platform leverages AI to navigate the "Prompted Moment of Truth," where a single generative AI answer can significantly influence consumer decisions. Our technology monitors all major generative AI engines — from Google Gemini and ChatGPT to Meta .AI — to pinpoint vulnerabilities, identify insights, and strengthen brand equity and loyalty. In a little over four months, we've lined up six corporate customers including the International Association of Better Business Bureaus and Nestlé Canada. 

Eager to learn more about us as a potential customer, investor, or employee? Visit our website (www.brandrank.ai) or reach out to judy@brandrank.ai. Or just follow-us to stay on top of what we're doing.

For the past four months we’ve been furiously building an early-to-market startup model (BrandRank.AI ) to help brands measure, protect, and grow trust through the power of AI-driven search and discovery. In essence, we’re monitoring (with “human in the loop” + a #SaaS platform) all the major #Generative #AI answer engines to pinpoint vulnerabilities and opportunities, identify key insights driving purchase behavior, and uncover category needs and opportunities to strengthen brand equity and customer loyalty. We put this to the test this morning with the leadership of JobsOhio. While we can't share the "secret sauce" of our analysis and recommendations, we're thankful for their insightful questions and suggestions.  Ohio's vibrant AI ecosystem - from forward-thinking universities and Intel Corporation's upcoming chip plant (the world largest) to innovative startups (Scheduler AI, Narratize, Cloverleaf, 80 Acres Farms, Pieces for Developers many others) and ecosystem events and players - makes it an ideal testing ground for in-depth analysis across all the LLM answer engines. A special thanks to our Brand Analyst Anna Sullivan of Miami University student for her outstanding contribution. (Hey world...HIRE MORE INTERNS...they GET AI...intuitively.)  Same for other team members who contributed in large and small ways to this incredibly exciting analysis.  Jack Micucci Erin Finn Hank Hudepohl Matt Cox Judy Finn Tia Rochelle, CTA

JP Nauseef Andrew Deye Kelly Cohen ryan hays Lee Beech Jocile Ehrlich Christopher Morse

Share! Our interns are doing a project on how young adults are using Gen AI. They're looking for more responses.  Thanks.

Is Paris going for the gold medal of #sustainability...and in the DECATHLON event? If green "declarations of intent" provide any indication, the answer is yes. Before the #Olympics begin in a few days, let's highlight the unprecedented efforts to make the Paris 2024 Olympic Games the most sustainable and circular in history. While not everything will play out perfectly—our startup BrandRank.AI will be closely monitoring how well brands deliver on their green promises—the "declaration of intent" is remarkable. Innovations abound, such as Le Pavé® , a French startup creating construction materials from 100% recycled plastic. With renewable energy, sustainable construction, and a focus on reducing waste and carbon emissions, these Games are setting a new standard for environmental excellence.  The list includes major brand initiatives including LVMH, Procter & Gamble, Intel Corporation, and Carrefour. 

Green Umbrella Regional Climate Collaborative Last Mile Food Rescue, Inc. Procter & Gamble Keith Dailey Tim Donovan Helen Todd (Human) Mike Zelkind Eileen MacDermott Budo Gerardo Mazzeo Valerio Nannini David Rennie Al Reid Kari Armbruster Denise Osterhues Owen Bethell Lee Beech Denise Osterhues Hansjörg Reick Ashish Chatterjee Shailesh Jejurikar Alisa S. Daniel Reshef Hannah Hislop Virginie Helias Christian Saclier Ximena O. Filippo Catalano Ruediger Hagedorn Lisa Ellram Kate Harmon Carter Jensen

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