Chalice provides software for advertisers to build custom algorithms trained on their own data for ad buying decisions. The software is designed to maximize the effectiveness of advertising campaigns while maintaining data privacy.

Chalice

Chalice AI | 4,381 followers on LinkedIn. AI That&#39;s Yours. | AI That&#39;s Yours. 

🏆 Chalice’s AI software reprograms your ad buys to deliver real-world outcomes, 
custom to your business.🏆 

Chalice’s configurable software brings your data and analytics together and puts them to work in the real-time decisioning of your ad buys.

Joe Wilson

Head of Partnerships at Chalice AI - Programatic Innovation | Ad Tech Transformation I Mental Health Champion

Kenny Paul

Revenue Accelerator: Client Success and Operational Efficiency | Automation

Svetlana Itkes

Focus, Inspiration and Trust

Matt Bennathan

Chalice AI

We're proud to share that Allie Sharp has joined the Chalice team as Director of Sales! 🎉 Allie has been working in the ad tech space for the past 14 years. Living and working on both coasts (but an East Coast farm girl at heart), she now lives in San Diego with her husband and two kiddos. In her free time, she enjoys taking spin classes, making epic soups, and cheering on the Georgia Bulldawgs. Welcome, Allie!

The future of AdTech is here, and it’s powered by LLMs. In his latest Ad Age piece, Garett Sloane shares how these technologies are taking shape across the industry. As Chalice’s VP of Data Science, Tylynn Pettrey , puts it, “I don’t think there’s any way that you can compete without having some version of an LLM in the future.” Read the full article to see where the industry's headed: https://lnkd.in/gpKfRHCW

Are you passionate about programmatic? We are too. 🙋♀️ In Beyond Bias, Chalice CEO Adam Heimlich outlines the history of programmatic advertising, explaining how the landscape evolved with a strong lean toward direct response—and the criticisms that come with it. Whether you're new to AdTech or a seasoned pro, this educational series is for you. Part 8 drops today! Watch now: https://lnkd.in/gNmQH7Rx

Ready to unlock the full potential of your data? 🔍 Join Chalice's VP of Data Science, Tylynn Pettrey alongside leaders from Away , and Rockerbox as they discuss creating a marketing control center powered by data and advanced attribution. Register here: https://lnkd.in/g-Ptkcsu

Looking for more effective ABM campaigns? 🔥 iABM, built alongside The Trade Desk and Bombora , guarantees your ads reach every company on your target list. See how we delivered for AppFolio :

We’re excited to welcome Emily Du to the Chalice team as an MLE Intern! 🎉 When she’s not immersed in AI, Emily loves baking, reading, and playing flute and piccolo—she’s even part of the pit orchestra for her school's production of Into the Woods this semester. Welcome aboard, Emily!

We know you've heard of large language models—but did you know LLMs can help unlock new, valuable audiences in any platform? 🤖 Discover how forward-thinking brands are reimagining reach:

What are platform-independent models? They’re a powerful way to unite your marketing strategies across today’s fragmented advertising landscape. At #AWNY24 , Vinny Rinaldi , Head of Media at The Hershey Company , shared how platform independent models drive massive efficiency gains for his team—saving time and resources without compromising impact. Catch the full session, Play to Win: AI Strategies from Top Marketers, and explore more educational content on our YouTube channel: https://lnkd.in/d_eyPEYC

Looking for more reach into valuable audiences, but feel tapped out? Chalice's AI Audiences brings the power of generative AI to create look-a-like audiences for expanded reach. With AI Audiences, you'll find Audiences that are new to your brand, including some surprises. AI Audience campaigns increase performance by 20% on average, for any KPI. The best part? No APIs or logs are needed. ✨

Chalice is thrilled to be named as a One to Watch in the Programmatic Solutions category of Snowflake ’s 2025 Modern Marketing Data Stack! ❄️ Read more to see how data-empowered marketers and advertisers are addressing key shifts in martech across Generative AI, privacy, and data gravity: https://lnkd.in/dqY4mipi

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Chalice's software puts the power of AI in your hands. Build algorithms trained on your own data, to drive your brand's real-world outcomes.

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Chalice Custom Algorithms on LinkedIn: Join us in extending a warm welcome to Marlie Baker, who is joining the…

The 16 Hottest Adtech Companies Solving the Industry's Big Challenges

Amplified Intelligence Partners with Chalice Custom Algorithms for Attention-Led Bidding Trials

Amplified Intelligence partners with Chalice Custom Algorithms

Software enabling advertisers to create algorithms based on their data for targeted ad buying and optimization.

Automates the ad buying process using machine learning to optimize for specific business outcomes.

Algorithm optimizing ad campaigns in real time for brand lift, targeting audiences likely to engage positively with the brand.

Focuses on acquiring new customers by predicting and bidding on the value of prospects, aiming for real incremental sales lift.

Predicts the lifetime value of prospects using customer data, allowing for optimized bidding in ad campaigns.

Reduces the carbon footprint of ad campaigns by optimizing for low-emission supply paths and offsetting remaining emissions.

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