ODAIA provides AI-powered solutions for identifying trends and patterns in healthcare professional (HCP) engagements, aiming to empower managers with actionable insights for commercial success.

ODAIA

ODAIA is the leading AI company helping life sciences companies innovate their commercial engagement strategies using Customer Science. The company’s cloud solution, MAPTUAL, integrates data science, behavioral science, and AI to gain a deep understanding of healthcare professionals (HCPs) and their patient decisions across the entire customer journey.

Toronto Innovation Acceleration Partners

StandUp Ventures

N49P

Ontario Centres of Excellence

Panache Ventures

Creative Destruction Lab (CDL)

Amar Varma

BDC Capital’s Women in Technology Venture Fund

Graphite Ventures

Innospark Ventures

MaRS Investment Accelerator Fund

Alumni Ventures

Flint Capital

Threshold

Wittington Ventures

Monograph Capital

🌐 𝟱 𝗪𝗮𝘆𝘀 𝗔𝗜 𝗶𝘀 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗕𝗲𝗶𝗻𝗴 𝗨𝘀𝗲𝗱 𝗶𝗻 𝗣𝗵𝗮𝗿𝗺𝗮 🌐

We're kicking off our Guide to AI in Pharma series, to provide an overview of AI and key considerations when developing and deploying AI solutions in Pharma. 

Part I of our series covers various types of AI and how they are being leveraged in Pharma. 
Read More - https://lnkd.in/gXA5jYps

Keep a look out for Part II of our series! 
#AI #Healthcare #Pharma #GenAI #ML #CustomerScience #Innovation

🗓️ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗵𝗮𝗿𝗺𝗮 𝗘𝗮𝘀𝘁 is a great place to find the newest and most innovative approaches to better connect with your customers through pharma marketing.

We can’t wait to show marketers how to reduce drift between their brand strategy and sales execution. Swing by our booth to learn how real-time, personalized insights can help your reps make the most of your plans by delivering the most relevant message, at the right time. 

Still need to register/ grab your ticket? Use code 𝗢𝗗𝗔𝟭𝟱 for 15% off your passes. https://lnkd.in/e2kBTt6i

#DPEAST #PharmaInnovation #DigitalPharma #AI #ML #GenAI #HCPExperience #HCPEngagement #CustomerEngagement #CustomerExperience #CustomerScience #PharmaTech

🎧 𝗖𝗫 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 - 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝗜 𝗶𝗻 𝗣𝗵𝗮𝗿𝗺𝗮 🎧 

Our Chief Strategy & Customer Officer, Dr. Eric Trepanier recently joined the CX Champions podcast to discuss how AI is transforming customer engagement in the pharmaceutical industry.

Eric dives into the pivotal role AI is having in the pharmaceutical industry. He shares how ODAIA’s AI Platform is revolutionizing the way pharma companies engage with healthcare professionals (HCPs) by delivering personalized, data-driven experiences.

💡 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
• The critical role of AI in optimizing HCP segmentation, targeting, and engagement.
• Why an obsessive focus on customer challenges is essential for success.
• How trust in AI and transparency of systems are non-negotiable.
• The importance of balancing technology with a commitment to improving patient outcomes.

Tune in to the full episode for more insights on the future of customer engagement in pharma.
https://lnkd.in/dvj5GUGe

#Pharma #AI #CustomerExperience #HealthcareInnovation #PharmaceuticalIndustry #ODAIATech

As Digital Pharma East showcases the latest in digital marketing and AI, it’s essential to focus on how these advancements impact the frontline of your brand strategy —your sales reps. Are your reps equipped with the insights they need to connect with HCPs in a meaningful way? 

Stop by our booth and learn how ODAIA provides real-time, personalized insights that help your reps deliver relevant messages at the right time. Learn how our AI can help align your digital strategy with effective sales execution by attending this year's event: https://lnkd.in/e2kBTt6i

Digital Pharma Series #DPEAST #PharmaInnovation #DigitalPharma #AI #ML #GenAI #HCPExperience #HCPEngagement #CustomerEngagement #CustomerExperience #CustomerScience

Don't Miss ODAIA at Snowflake Data Cloud Summit 2024! 
Join us next week for an insightful session on "Securing Pharma's Success: Mastering ML Application Deployment" at the Snowflake Data Cloud Summit!

Why Attend?
- Discover how our partnership with Snowflake boosts collaboration with healthcare and life sciences (HCLS) customers.
- Learn how ODAIA's ML models, using Snowflake's Native App Framework, turn your data into personalized and predictive insights.
- Hear about the transformation from slow, cumbersome processes to almost instant model training and execution, enhancing commercial operations.
- See how key Snowflake features—Snowpark ML, Snowpark Container Services, Dynamic Tables, and Streamlit—are being used by ODAIA's customer science platform for streamlined and efficient data handling.

What's in it for Pharma Customers?
1. Data Control: Keep your data secure and within your control.
2. Speed: Experience faster computing power and quicker insights.
3. Efficiency: Simplify complex data agreements and commercial processes.
4. Impact: Empower your commercial teams with predictive insights for better decision-making.

Engage with Us:
Connect with us before, during, and after the event to learn how ODAIA and Snowflake are driving success for pharma companies: https://bit.ly/3wJRT4h

#Pharma #AI #MachineLearning #DataScience #CommercialStrategy #SnowflakeSummit2024 #Snowflake #ODAIA #LifeSciences #Healthcare #CustomerScience

We've recently returned from some incredible industry tradeshows, and one thing is clear: Generative AI (GenAI) is on everyone's minds. Yet, as Brad Miller, Chief Information Officer at Moderna, aptly put it: “90% of companies want to do GenAI, but only 10% of them are successful, and the reason they fail is because they haven’t built the mechanisms of actually transforming the workforce to adopt new technology and new capabilities.”

At ODAIA, we’re excited to be at the forefront leading the charge. Our latest partnership with Veeva Systems marks a significant milestone in our mission to bring GenAI to life sciences. As the first company to join the Veeva AI Partner Program, we’re delivering the industry’s first GenAI solution for Veeva Vault CRM. This partnership allows us to provide sales teams with real-time, predictive insights to enhance call planning and HCP engagement.

Read more in our recent release here: https://lnkd.in/eSPb-CdC
See how we work with Veeva Vault CRM here: https://lnkd.in/empYN8AX

💡 Why This Matters:

- Real-Time Insights: Our GenAI solution delivers relevant and timely information directly within Veeva Vault CRM.
- Enhanced Engagement: Sales reps can engage with HCPs more effectively, with personalized, data-driven insights.
- Streamlined Processes: No more multiple prompts – our solution offers guided, automatic data processing for seamless integration.

Our platform, the only Customer Science Cloud for pharma, combines data science, behavioral science, and AI to deeply understand HCP behaviors and their patient decisions across the entire customer journey. With these insights, we help pharma companies improve HCP selection and engagement, ultimately getting treatments to patients faster.

We’re excited about the future of GenAI in life sciences and proud to lead the way in transforming how sales teams operate.

#GenAI #LifeSciences #AI #Pharma #HealthcareInnovation #SalesInsights #CustomerScience #VeevaSummit #ReImagine #MomentemEvents #HCPEngagement

Exciting news! ODAIA has been featured in a recent article discussing Veeva Systems' Commercial Summit last week in Boston. As part of the event, we announced our expanded product partnership with Veeva, joining the Veeva AI Partner Program to advance the use of Generative AI (GenAI) in life sciences. 

As the first product partner in the program, ODAIA will deliver an integrated GenAI solution that provides real-time, predictive insights right in Veeva Vault CRM. Sales teams will be able to enhance call planning and pre-call planning to drive more targeted, relevant, timely, and personalized engagement with healthcare professionals (HCPs).

To learn more, read the article and also check out our recent press release: https://lnkd.in/eSPb-CdC

#HCPEngagement #VeevaSummit #PharmaInnovation #AI #ML #CustomerScience

Good morning LinkedIn!! ☺️
This week I had the pleasure of moderating a wonderful discussion with innovators in the pharmaceutical industry! ODAIA welcomed myself, Leandra Wells, PhD, MBA, and Erik Prieditis, P.Eng, MBA, along with many industry colleagues to discuss WHY and HOW innovation and digital disruption (including AI/ML, GenAI) is changing customer engagement. In addition, we explored organizational mindsets, and the required shifts to truly embrace innovation from the C-suite to those on the front lines using the new AI tools. We also tackled how to implement innovative strategies & tactics, and the importance of expert partners. What a fantastic discussion, where the panel started the conversation, but the audience was equally engaged! Love it!!👏🏻
It is clear that AI has changed the game, and it’s continuing to evolve, keeping us on our toes! Are you where you want to be (or where you should be) when it comes to using AI to generate customer insights and improve outcomes??? 🧐
After events like this one, I’m reminded how much I enjoy moderating important and valuable conversations. I am energized when speaking with and among experts…their passion is contagious! It’s so rewarding to see an audience engaged, truly learning, and gathering insights. I’m honoured to be able to facilitate such discussions. Thanks to Philip Poulidis, Jim Diefenbach, and Mario Surmanski, MBA for inviting me to take part! And of course, thanks to Leandra Wells, PhD, MBA and Erik Prieditis, P.Eng, MBA for the fun discussion!!! Your insights were extremely valuable!!! 👏🏻👏🏻
#levelup #learningtogether #digitaldisruption #moderatingisfun #grateful

Join us next week for a live discussion with industry experts Jonathan Knight (JK), Director, Data Strategy and Operations, Specialty Business at GSK and Eric Trepanier, Chief Strategy and Customer Officer at ODAIA at ReImagine Pharma Marketing Conference in New Jersey.

Traditional commercial approaches in pharma marketing are struggling to deliver meaningful customer engagements with the increasing complexity of customer behavior and preferences. That's why we're thrilled to invite you to join us for a discussion titled, "AI/ML-Powered Decision Making: Shaping the Future of Customer Engagement and Brand Strategy" that will challenge traditional approaches to customer engagement and brand strategy in the pharmaceutical industry.

Session Abstract:
🔹 Discover how the fusion of data science, behavioral science, and AI is revolutionizing customer engagement through the lens of Customer Science.
🔹 Explore real-world case studies showcasing the transformative impact of AI/ML on pharma commercial strategies.
🔹 Gain actionable insights to implement innovative approaches and drive personalized experiences within your organization.

Don't miss the session on Tuesday, May 21, 2024, from 1:45pm to 2:15pm EDT.

#PharmaMarketing #Reimagine #HealthcareEngagement #ReImagineSummit #HCPEngagement #CustomerScience #AI #ML #PharmaTech #PharmaInnovation

Learn more about ODAIA and Customer Science! Dive into how our innovative approach helps pharma sales teams spend less time analyzing data and more time engaging with the right HCPs. Watch now!

To read more about Customer Science, an emerging business discipline that integrates data science, behavioral science, and AI to gain a deep understanding of the customer experience and what motivates HCP and patient decisions along the customer journey, check out our blogs here: https://lnkd.in/gbjWtFsv

#CustomerScience #ODAIA #HCPEngagement #PharmaInnovation #AI #ML #GenAI #PharmaInnovation #CommercialSuccess

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