Optio is a customer data platform that delivers targeted campaigns, personalized messaging, and optimized experiences for growth and engagement. The company integrates and consolidates fragmented data into a single database and provides smart analytics to understand customer behavior.

Optio

Optio | 1,989 followers on LinkedIn. Supercharge your marketing with the power of data | Our unified CDP streamlines data management, making data driven marketing processes efficient and cost-effective. Let us help you easily achieve your marketing goals!

CTO at Optio

David Gabrichidze

QA Engineer / QA Manager

Lili Rostiashvili

Web Developer

Ana Kasrashvili

Lead Developer at Optio AI

Luka Jagmaidze

Our Data Scientist, Ilia Kipshidze , led an outstanding workshop on 'The Specifics and Challenges of Testing AI Products.' Here are some photos from the session. A huge thanks to GeoSTQB - Georgian Software Testing Qualifications Board for this incredible opportunity! -- ჩვენმა მონაცემთა მეცნიერმა, Ilia Kipshidze -მ ჩაატარა შესანიშნავი ვორქშოფი თემაზე “AI პროდუქტების ტესტირების სპეციფიკა და გამოწვევები“. გიზიარებთ შეხვედრის ფოტოებს და კიდევ ერთხელ დიდი მადლობა ამ შესაძლებლობისთვის GeoSTQB - Georgian Software Testing Qualifications Board

✨Learn more about Optio's groundbreaking new feature, ASK AI, in an insightful article on Marketer.ge -- ✨ კიდევ უფრო დეტალურად ოპტიოს ახალი ფუნქციონალის ASK AI-ის შესახებ შეგიძლიათ გაიგოთ Marketer.ge -ის ამ მოკლე და ძალიან საინტერესო სტატიაში

⚙️ Imagine working with data without the hassle of complicated filters. With our innovative new feature, you can now search data by simply typing a prompt in plain, human language ✨ Proudly live in production with its BETA version, this cutting-edge technology makes data exploration truly effortless -- ⚙️ წარმოიდგინე, რომ მონაცემებთან მუშაობისას აღარ გჭირდება სხვადასხვა ჩახლართული ფილტრების გამოყენება და მარტივი, ადამიანური ენით წერ რისი მოძებნა გსურს ✨ ეს ჩვენი ახალი, და ინოვაციური ტექნოლოგიაა რომლის BETA ვერსიაც უკვე წარმატებით ფუნქციონირებს.

🤔How can the "conflict" between business and technology teams be transformed into effective collaboration? 💼🤝💻 At the recent #Spotlight event, David Gabrichidze shared his experience with the participants of the masterclass, using examples from the #Optio team to illustrate how this problem can be solved effectively 😎 A huge thank you to the organizers, participants and of course David 🙌 -- 🤔არის თუ არა შესაძლებელი “კონფლიქტი”, ბიზნესსა და ტექნოლოგიურ გუნდებს შორის, ვაქციოთ ეფექტურ თანამშრომლობად? 💼🤝💻 Spotlight.ge -ს ღონისძიებაზე დავით გაბრიჩიძე-მ მასტერკლასის დამსწრეებს გაუზიარა გამოცდილება, ოპტიოს გუნდის მაგალითებზე, თუ როგორ შეიძლება ამ პრობლემის გადაჭრა 😎 ძალიან დიდი მადლობა ორგანიზატორებს და დამსწრეებს, და რა თქმა უნდა დავითს 🙌

✨ Join us this Saturday at #Spotlight_Tech event for an insightful master class with our #CTO , David Gabrichidze , on "Conflict to Cooperation"! David will share practical tips and strategies on fostering effective collaboration between business and technical teams to achieve outstanding results. 🦄✨

🎉 We made another new friend! ✨ From now on, we will provide Silk Bank with artificial intelligence-based categorization of financial transactions. 🚀 With the help of Optio, Silk will see the analytical information of customers in a completely new way and will be able to better analyze their needs. Learn more about how OPTIO can transform your business #SilkBank #Optio #AI #FinTech #CustomerInsights

📢 Join Us as a Junior QA Engineer! Are you detail-oriented and eager to start your journey in digital product testing? We're seeking someone who: 1. Pays strong attention to detail 2. Can identify and describe bugs effectively 3. Is familiar with testing methodologies and tools 4. Has strong communication skills Ready to kickstart your QA career? Check the link bellow 👇 https://bit.ly/3U6xApb

🎉 Exciting news! OPTIO v5.0 has arrived, marking a major step in our product development roadmap! This update introduces key features, including: · Enhanced Customer Whitelist Management for regulatory compliance. · In-app Notifications and Campaign Approval Processes. · Multi-Language Content Support. 👇But there's more to explore in this release! For additional details, dive into the brief overview of what’s new in OPTIO v5.0.

Exciting insights ahead! We're thrilled to share a captivating report on the current and anticipated trends within Georgia's Martech landscape. 🚀 The latest research reveals that Georgia keeps pace with global movements, with a noteworthy 49% of companies surveyed already leveraging Customer Data Platforms (CDP) to enhance data collection, streamline processing, and craft targeted campaigns with precision. 🎯 Our pride is twofold; not only do we contribute to shaping these statistics, but our clients also lead the charge in embracing cutting-edge marketing technologies. 🌟 As a CDP-focused startup, this figure reaffirms our commitment to innovation and validates that our trajectory aligns with the future of data-driven marketing. Together, we're navigating towards a brighter, data-driven horizon. 🌅 For the detailed report visit the link: https://bit.ly/3USKjhf Special thank for the report: Tbilisi School of Communication #marketingtrends #georgia #innovation #customerdataplatform #startuplife

Sure, year-end roundups are everywhere, but 2023 was too good at Optio not to share 💆♀️ So, we've packed all the highlights into one small blog post, and we're sharing it publicly for the very first time ever 😌 Here's a quick peek at all the cool stuff we did, getting us ready for an even better time next year! 😎 -- ვიცით რომ, წლის შემაჯამებელი ძალიან ბევრი პოსტი წაიკითხეთ💆♀️ თუმცა იმდენი რამ მოხდა 2023-ში, რომ გადავწყვიტეთ ერთ პატარა პოსტში შეგვეგროვებინა და თქვენთვის გაგვეზიარებინა😌 თვალი გადაავლეთ ოპტიოს 2023-ს, რომელმაც კიდევ უფრო კარგ ამბებს ჩაუყარა საფუძველი მომავალი წლისთვის! 😎

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Our unified customer data platform (CDP) streamlines data management, making data driven marketing processes efficient and cost-effective. 
Let us help you easily achieve your marketing goals!

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