RAD Intel provides AI-powered audience insights, influencer discovery, content optimization, and managed services for marketing. The platform uses advanced machine learning to help brands make informed marketing decisions.

RAD Intel

RAD Intel | 6,977 followers on LinkedIn. AI technology that delivers real-time insights through real-world language. | RAD Intel is a technology company that revolutionizes brand engagement using advanced language models to understand audience interests and behaviors, facilitating precise content strategy and delivery. Its award-winning technology helps reduce bias, ensuring impactful messaging that maximizes content performance and marketing ROI.

Bradley Silver

Published Author & Keynote Speaker on AI, Leadership & DE&I | Voted Leading AI Strategist & Top 10 AI Influencer 2023 | APPG AI | Ethics Advisor

Katie King, MBA

Entrepreneur · Advisor · Investor

Alex Wissner-Gross

VP Digital Innovation & E-Commerce NYX Professional Makeup at L'Oréal

Maya Kosovalic

Last week’s announcement of our state-by-state functionality has been making waves across the industry, and we’ve been thrilled to see coverage from leading marketing voices like ADWEEK ’s David Cohen, MarTech ’s Constantine von Hoffman , MarTech360 , and TalkCMO . ICYMI: Our new tool is giving brands the power to connect with audiences on a whole new level—regionally, locally, even down to specific districts. Hyper-local, hyper-relevant marketing strategies are no longer optional—they’re essential to creating the kind of impact that resonates with today’s consumers. With AI-driven insights pulled directly from social platforms like TikTok , Reddit, Inc. , and Instagram , RAD Intel’s platform is all about anticipating trends and refining strategies in real-time. From district mapping to micro-influencer targeting, our state-level insights pave the way for campaigns that are as timely as they are effective. Ready to take your marketing to the next level? Reach out for a demo to learn how RAD Intel’s state-by-state functionality can give your brand the edge. https://lnkd.in/gJgHvBxP #HyperlocalMarketing #MarketingTech #AudienceInsights #InfluencerMarketing #AI

Thrilled to have our CEO, Jeremy B. , join Cheddar with Dave Briggs to discuss the impact of data-driven strategies on the future of influencer marketing! As platforms evolve, RAD Intel is at the forefront, turning insights into action and ensuring brands can engage audiences meaningfully and measurably. It’s about more than influencers; it’s about creating connections that drive growth. Check out the conversation for a look at where marketing intelligence is headed below: #InfluencerMarketing #RADIntel #MarketingInnovation #DataDrivenResults

Could TikTok really get shut down? And what would that mean for influencers and brands? There’s been a lot of talk and uncertainty, but the key point is this: TikTok is just one platform in the larger ecosystem. In a recent interview with MarketWatch ’s Hannah Erin Lang , Gen Z economic influencer Kyla Scanlon emphasized that the real conversation is about the future of content consumption overall. As we explore how AI is reshaping digital behavior, it’s worth considering whether people might shift away from short-form content or resist the attention economy altogether. Regardless, TikTok is only one piece of the puzzle for creators and brands. If it shuts down, we’ll likely see more diversification across platforms like Instagram , YouTube , newsletters, and podcasts. For creators and brands alike, the future lies in building strategies that adapt to these changing landscapes. Here’s a few considerations for all marketers: 1. Diversify now: Brands heavily reliant on TikTok need to start thinking about alternative platforms to engage their audience. 2. Authenticity wins: If we do see a shift toward more intentional content consumption (as Kyla suggests), brands that prioritize deeper, more meaningful connections with their audiences will thrive. 3. AI’s impact: How will AI change content creation and consumption? Whether AI influencers take over the short-form space or we see pushback from audiences hungry for real, human connection, it’s critical for marketers to stay agile and adaptive. Whether TikTok stays or goes, brands need to be ready for what’s next. Let’s talk about how your brand can navigate the future of influencer marketing and content strategy with data-driven precision. #InfluencerMarketing #TikTokMarketing #ContentStrategy #AI #BrandStrategy #GenZMarketing #SocialMedia

After months of successful beta testing across leading brands and agencies, we’re proud to officially launch our state-by-state functionality within RAD’s AI-driven platform. This new feature enables brands to create hyper-relevant, localized marketing strategies. By tapping into our proprietary large language model (LLM), the RAD Intel platform provides marketers with deeper insights into both macro and micro influencers, uncovering real-time audience trends across platforms like Reddit, TikTok, and Instagram. Why This Matters: 1. Spot trends early at the local level and update campaigns in real time as trends evolve. 2. Understand deep pockets of influence within states, counties, and towns. 3. Leverage district mapping is a tool many are using this election season. 4. Refine influencer strategies with real-time, AI-driven insights. Discover how RAD Intel can optimize your marketing efforts at www.radintel.ai . #MarketingTech #InfluencerMarketing #AI #LLM #LocalizedMarketing #AudienceInsights #DigitalStrategy #RADIntel

While platforms like LinkedIn are known for polished professionalism, Reddit, Inc. thrives on real, raw, and loyal conversations that offer brands a unique opportunity to tap into authentic consumer sentiment. For companies looking to craft genuine connections, Reddit provides a direct line to unfiltered feedback and trends in real-time. Recently, a fast-growing subreddit has gained popularity for calling out “cringey” LinkedIn posts, showcasing the stark difference between polished corporate narratives and Reddit’s demand for authenticity. As users gravitate towards platforms like Reddit, where transparency and candidness thrive, there’s an even greater opportunity for brands to harness these discussions to create stories that resonate better. At Rad Intel, we help brands harness the power - and sometimes delicate nature - of these Reddit conversations with AI models designed to analyze and transform conversations into learning, education, or storytelling opportunities. Essentially, we are turning raw discussions into actionable insights, allowing brands to listen then connect more deeply. But we don’t stop there. Team RAD—a hand-selected group of senior industry experts who partner with us use these insights to guide brands toward the best, most impactful campaigns. This powerful combination of AI-driven insights and human expertise helps brands not only unlock Reddit’s potential but also ensure they do it safely and effectively. Curious about how we’re making this happen? Visit https://lnkd.in/gXCR7e3a to learn more. #RadIntel #TeamRAD #RedditInsights #AI #AuthenticMarketing #BrandStrategy

Pew Research Center recently analyzed a group of American adults’ TikTok handles to determine who they’re following and what captures their interest. So we dug through the extensive report and pulled out key findings, so you don’t have to. TL;DR: Creators are king: Roughly half of the accounts followed by U.S. adults belong to social media creators, influencers, and internet celebrities. These influencers define what’s trending on TikTok. Partnering with the right creator means aligning your message with the content audiences are actually there to see. Gen Z wants fun, not formal: Humor, dance clips, personal vlogs, and lighthearted content are the big engagement drivers—while traditional media, politicians, and brands barely register (making up less than 1% of followed accounts). occupy less than 1% of users’ following lists. If you want to resonate with Gen Z, you need to entertain first. Know your niche: Every TikTok user’s following list is highly personalized, with little overlap. Successful brands on TikTok aren’t chasing mass reach—they’re identifying micro-communities and targeting them with hyper-specific, engaging content. We're pros at this. RAD Intel helps brands nail the right influencers and craft data-driven strategies perfectly tailored to TikTok's unique content culture. That's where we shine! With our AI-powered insights, marketers can fine-tune campaigns for maximum resonance with TikTok’s diverse audiences. Ready to turn “random acts of content” into data-driven success? Let’s talk! P.S. If you DO want to read the full breakdown from researchers Regina Widjaya , Sam Bestvater, and Aaron Smith , you can find the link below! #TikTokMarketing #InfluencerMarketing #ContentStrategy #MarketingInsights #SocialMedia

Want to know how to really grab attention on TikTok ? Check out Nabisco … Using absurdist humor, offbeat visuals, and bizarre storytelling, the cookie brand has more than doubled its TikTok audience over the past two weeks. And, it’s working. In a sea of traditional product promotions, Nutter Butter decided to go all-in on… well some pretty unhinged content. It’s an approach that leans into the platform’s native culture and embraces unpredictability. Rather than sticking to a cookie-cutter strategy (pun intended), Nutter Butter’s TikTok presence is giving audiences what they come to the app for—scrollable content that’s funny, unexpected, and totally out of left field. Think cookies meet acid trip in an 11-second f featuring the “Nutter Butter Man.” The brand’s mascot originally appeared in infamous 70s cartoon commercials but is giving straight up Babadook in this dystopian clip. Or an utterly eerie slideshow of what looks like a peanut-butter-splattered crime scene… in a dollhouse… featuring a family of Nutter Butter cookies… and the creepiest possible music. This is a perfect example of why it’s essential to know your platform and play by its rules. At RAD Intel, we help brands zero in on these nuances—using real-time, first-party data to craft campaigns that click with your target communities. The takeaway? Sometimes you need to go a little nuts 🥜to stand out. Read more from Gillian Follett of Ad Age below. #NutterButter #TikTok #ContentStrategy #BrandStorytelling #MarketingInnovationd

If you haven’t heard: Team RAD is an ecosystem of industry experts redefining how brands approach scaled marketing. At RAD Intel, we aren’t just building and using cutting-edge AI tech to deliver for our clients - we’re tapping into a global network of industry marketing executives from the world’s leading agencies and practitioners from our global partner network with leaders like Omnicom PR Group , Ketchum , Emanate PR , The Outloud Group , Porter Novelli , EYESTAMP , and many more. By tapping into top agencies, world-class talent, and RAD Intel’s AI-driven platform, we deliver unmatched solutions to brands' unique challenges. TEAM RAD isn’t a service offering— it’s a strategic powerhouse approach that disrupts integrated marketing at its core. Here’s why we’re excited: Unmatched Expertise: Team RAD brings together the best in the industry—collaborating with leading agencies and seasoned practitioners to deliver top-tier services and results. Agility & Efficiency: We combine the power of cutting-edge AI with human creativity, enabling brands to execute campaigns with unparalleled speed and precision. Tech X People: Our unique approach combines the power of unmatched AI technology with the strategic capabilities of world-class brands and agencies—giving clients the tools they need to innovate at scale. TEAM RAD empowers brands to reach new heights and redefine what’s possible. Check out the full list of capabilities and benefits on our solutions page below. #AI #MarketingInnovation #CreatorEconomy #Agency #integratedMarketing

A recent report from GlobalData Plc shows influencers have become the economic lifeblood for brands, highlighting the resilience of influencer-driven spending – even in tough times. In a world where economic uncertainty looms, one thing remains clear: The bond between influencers and audiences remain stronger than ever. Why? Parasocial Relationships Thrive: Consumers continue to trust and engage with their favorite influencers, even amidst inflation, elections etc.. The allure of social media is irresistible and a vital channel for brands. Influencer Marketing Effectiveness: According to the Digital Marketing Institute , businesses earn $5.78 for each dollar spent on influencers. Engagement is Key: With 90% of TikTok users opening the app daily, influencers are becoming essential to capturing consumer attention and loyalty—especially among younger demographics. RAD AI empowers brands to harness the potential of influencer relationships, creating authentic connections that drive engagement and sales. Let's navigate this exciting creator economy together. Yahoo Finance covered the report in greater detail. Read more in the article below. #InfluencerMarketing #CreatorEconomy #SocialMedia #BrandStrategy #ConsumerBehavior

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