Thrivable is a market research and data analytics company focused on providing deeper insights to the masses through its self-serve market research platform. The company also specializes in next-gen fraud detection, data cleaning, and maintenance tools, with a particular focus on patient experience insights data.

Diabetes Daily

Named one of the Best Places to Work in 2024 by Purpose Jobs, Thrivable is where the top healthcare organizations go to understand patient behavior – delivering better data, faster insights, and unmatched expertise in diabetes.

Our data is powered by the most comprehensive diabetes patient database in the USA, with over 55,000 panelists participating in market research activities.

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Exciting to see Eli Lilly and Company latest ad campaign addressing patient challenges such as discrimination and financial constraints, while emphasizing the crucial role of pharmaceutical companies in advancing healthcare outcomes.

🔊 What resonates is their focus on putting real patients at the center of this campaign, adding depth and authenticity. Through our research, we've found that storytelling with direct patient voices consistently drives meaningful change and has a large impact on campaign ROI.

🗣 Eli Lilly's commitment to amplifying the patient voice sets a powerful example. Let's all continue to prioritize inclusivity and empathy to improve population health together!

Diving into the CGM space this week, our research unveiled something interesting.

64% of patients are loyal to a single CGM brand post-diagnosis, yet 54% are open to exploring new CGM options.

Users, despite satisfaction, continue to explore their options—a challenge for brands focused on long-term loyalty.

That's why TrendTracker was born – a strategic compass for healthcare leaders who must understand and anticipate market changes.

TrendTracker looks at potential shifts in brand loyalty, market share dynamics, evolving user preferences, and the overall sentiment surrounding new treatment options to keep users one step ahead of their competition.

Ready to explore? Start capturing insights today: https://thrivable.app/demo

This month, Thrivable's Research Lead, Maria Muccioli, tapped our proprietary panel of patients living with diabetes for insights into GLP-1s.

As GLP-1s like Ozempic continue to cause waves in the media, explore the user experience feedback, off-label use, and candid responses to 'cure' narratives we uncovered.

So excited to be a named one of the Best Places to Work in 2024 by Purpose Jobs 🚀

Our Founder & CEO David Edelman has built a company that truly values its people and created a healthy culture for our team so we can continue to #deliverextrodinary. Thank you, David!

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#startups #bestplacestowork #topworkplace #purposejobs

Congratulations on completing your 20th JDRF Ride to Cure Diabetes Michelle Bauer! Amazing accomplishment for an amazing person.

Ever feel like influencer marketing in healthcare is a gamble?

Discover how pre-launch testing, understanding influencer types, and leveraging healthcare providers' authenticity can transform your campaigns. Dive into insights here: https://lnkd.in/e8rYN6eC

We've tripled our newsletter signups every month since launching in October. The secret? Leaning into the patient's voice.

At Thrivable, we see data points as representations of real-life struggles and victories within the diabetes community.

And it looks like we're not alone!

We are proud to cultivate a community of like-minded individuals and organizations working toward a future of empathetic and impactful solutions.

By listening to and honoring the patient's voice, we are shaping a future where managing diabetes becomes a journey filled with possibility.

Join us, and maybe learn a thing or two, here: https://lnkd.in/eAT5bjkg

📣 🎉 Couldn't be more proud of Maria Muccioli for her achievement in making the 2024 Greenbook Future List Honorees! A well deserved honor for such a talented, smart and humble individual. You are a true inspiration to all of us who get the chance to work with you each day.🥇 🙌

Season's greetings from our family to yours! ☃

Many thanks to Crain's Cleveland Business for sitting down with our CEO, David Edelman. Expand to get link to article 👇 

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