Founders AS is a Norwegian technology company that specializes in creating digital products and services. The company focuses on product design, development, and strategy, aiming to build products that are user-friendly, sustainable, and scalable.

We are a first-money and incubation investor.  We partner with people with whom we share a vision, and work together to figure out how to get there. We will never say “come back when you have traction”. If we like the WHY and the WHO, the WHAT and HOW is what we figure out together. We don’t see our investments as “bets”, but as companies we want to exist in the world. Entrepreneurs put all their eggs into one basket and don’t have a portfolio to optimise. We like to think like that: we focus on only a few opportunities at the time and do everything we can to make them work. We think, take risk, and are incentivised much more like Founders than funders. Our portfolio today includes: Sibill - Simple business finance for SMEswawa fertility - The future of fertility treatmentembla - Digital weight loss clinic Literal - Discover your new favourite bookTobi - A pension for your kidsAll Gravy - Understand, motivate and retain your hourly paid employeesTempo - The email client that protects your focusPleo - How modern businesses spendSon of a tailor - Made to measure fashion that doesn't cost the earthLifeX - Your cosy co-living community in a new cityWonderway - Improve the performance of your sales teamsDonna - Taking robot work out of lawyers' hands

AS:FOUNDERS

Founders AS

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