PR Group provides public relations services with a focus on technology and innovation. It aims to support emerging technology companies and market leaders in improving their communications and marketing strategies.

The P.R. Group

PR Group

The P.R. Group | 2,881 followers on LinkedIn. Tell your story.
 | We are a strategic PR and communications consultancy with a proven track record of creating high impact communications programs for disruptive businesses across Asia-Pacific. 

For more than 10 years some of the world’s leading technology game-changers and innovators such as Dropbox, Square, Paypal, GoFundMe and GoDaddy, have trusted us to guide their communication strategies across the region.

We combine deep domain expertise, sound strategic counsel and startup agility to help our clients build their brands and influence across the Asia-Pacific region.

Caroline Shawyer

Melissa Shawyer

Senior Client Director at The P.R. Group

Tom Gunn Hayward

Marketing and Operations Manager at The P.R. Group

Amy McGregor

The digital nomad movement is quickly gaining momentum and is reshaping the way we think about work/life balance. In his latest interview, Fiverr Head of Verticals and Innovation, Yoav Hornung, explains the rise of the 'anywhere worker' lifestyle and Fiverr's latest Business Trends Index results, which reveals the remote skills most in demand from Australian businesses. In the piece with The Australian , we also hear from Harry Edwards, a 20-year-old entrepreneur who shares his journey from a high school dropout to a millionaire. Thanks to using platforms like Fiverr, he managed to turn his freelance gigs into a thriving business, and now travels the world while he does it. You can read more here: https://lnkd.in/exvpxjq2 News Corp Anthony Keane

Education Perfect co-founder Shane Smith recently shared insights with Jennifer Dudley-Nicholson at Australian Associated Press (AAP) about the transformative role of generative AI in Australian classrooms. A trial of EP's locally developed AI tool with over 15,000 students delivered impressive results, reflecting a 47% average improvement in students’ final response quality. By providing instant, actionable feedback, the tool not only lightens the workload for teachers but also empowers students to improve independently. Hillcrest Christian College's deputy head, Paul Lock, praised the initiative, highlighting how it supports learning without detracting from teaching. Read more below: https://lnkd.in/g4Beu5nT

It’s been a whirlwind few weeks for our Singapore team, who’ve been on the ground at SWITCH® and the Singapore FinTech Festival , meeting clients, partners, and media, while connecting with the local tech and innovation ecosystem. Once again, the Singapore Fintech Festival delivered! It was fantastic to see such a strong Australian contingent showcasing their innovations on the global stage. A big thank you to Australian Trade and Investment Commission (Austrade) , Investment NSW , Global Victoria , and Enterprise Singapore for their continued support. As the gateway to Southeast Asia, Singapore provides an ideal launchpad for Australian tech companies looking to expand into the region, with its thriving, collaborative innovation ecosystem. As specialists in supporting tech expansion in the region, we’re here to help—if you’re considering a move into this market, let’s connect! Betty Sun-Lucas Matt Loop Aik Kanhalykham Cassy Xie Jason Fuller Carla Samson-Montemayor Matthew Lee Caroline Shawyer Melissa Shawyer

An exclusive piece from Elizabeth Pike at The Daily Telegraph reveals residents across NSW are increasingly using Snap Send Solve to report a surge in offensive and political graffiti, with Western Sydney seeing a 288% increase in incidents over the past year. As community frustration finds its way onto public walls, the Snap Send Solve app offers a way for locals to address these issues and keep neighbourhoods clean and safe. Danny Gorog https://lnkd.in/gx9GbEek

The PR Group is thrilled to once again support _SOUTHSTART - Australia's premier celebration of innovation - in 2025. We're proud to work within a start-up ecosystem that is pushing the boundaries, creating new economies and industries, and driving Australia forward in the global technology arms race. But none of that is possible if the community doesn’t give itself space to breathe from time to time. _SOUTHSTART 2025 is your opportunity to pause, step back, and reflect, so you can later move forward. Tickets on sale now: https://lnkd.in/gSFrZpyT https://lnkd.in/gCXvmWUq

Happy Deepavali from all of us at PR Group ✨ To our amazing clients, partners, and friends in Singapore, wishing you a day filled with joy, laughter, and bright beginnings. Have a wonderful Deepavali.

Dhruv Arora , Founder and CEO of Syfe , developed his belief in long-term, passive investing from his experience as a UBS equity trader. After learning that quick wins come with sleepless nights and heavy risks, he shifted his focus to sustainable investment strategies, ultimately building Syfe in 2018. Today, over 80% of his wealth is invested through Syfe’s platform, reflecting his belief in diversified, long-term wealth-building. Dhruv’s approach emphasizes keeping the process as stress-free as possible and focusing on investments that withstand market cycles. Learn more about Dhruv’s journey, investment tips, and how he built Syfe in this piece by Rosalind Ang of The Straits Times https://lnkd.in/gRGnypek

Ever wonder what happens to fruits and veggies that don’t make the “supermarket cut”? On the Australian Broadcasting Corporation (ABC) 's Landline with Pip Courtney , Farmers Pick 's founders Joshua Ball and Joshua Brooks-Duncan shared their mission to change that—and ensure good food reaches tables instead of being left in paddocks. With over 3 million households in Australia facing food insecurity, there’s a critical need to address both food waste and accessibility. Farmers Pick works alongside growers like Catherine Velisha at Velisha Farms to rescue “imperfect” fruits and vegetables that are deemed too small or misshapen for supermarket shelves—yet just as nutritious and delicious. This isn’t just about feeding people; it’s about rethinking the system. As Catherine shared, we, as consumers, play a powerful role in shaping what’s “acceptable.” By embracing produce in all shapes and sizes, we’re challenging a broken system and supporting local farmers. Watch the segment below to find out more. #foodrescue #foodwaste

Happy World Teachers' Day 👨🏫 👩🏫 Education Perfect 's co-founder Shane Smith shared his thoughts with Brett Henebery from The Educator on how AI is empowering teachers to inspire the next generation. Check out his insights on the future of education and how EP is supporting educators every step of the way below: https://lnkd.in/gy8EzGVQ #WorldTeachersDay #EdTech

The traditional 9-to-5 work model is rapidly fading, and it's time for businesses to adapt. In a recent interview with news.com.au , Micha Kaufman, CEO of Fiverr , highlighted how the pandemic has accelerated the shift towards flexible work arrangements. Remote and hybrid models not only improve work-life balance but also enhance productivity. As Amy de Groot , fractional CMO at The Brand Aid: Fractional Marketing , noted, the ability to work flexibly allows talent to thrive and deliver high-impact results without being confined to a traditional office setting. Companies that cling to outdated structures risk losing top talent who prioritise autonomy and purpose. The future of work is here: project-based, dynamic, and tailored to individual needs. Read more here: https://lnkd.in/gz8-44vv Ally Foster

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