Moonrock provides custom digital events and tailored in-person activations targeting a specific demographic, including games on platforms like Roblox, Fortnite, and Minecraft. The company focuses on creating engaging experiences for Generation Alpha.

Moonrock

Moonrock | 1,973 followers on LinkedIn. Impacting gaming culture with 150+ devs, designers, event pros, and creative minds. | Moonrock is a strategy and content marketing agency made up of veterans of content creation and social media, is currently on the cutting edge of gaming and traditional entertainment. 

We know how to connect a game, brand, or charity organically via custom content including celebrity and influencer livestreams and activations, community focused websites, original video and editorial content, viral social media content, esports, live events and much more.

Chief Executive Officer at Moonrock

John Benyamine

Writer / editor with 18+ years experience, specializing in video games, tabletop games, augmented reality, and more.

Brandy Berthelson

Chief Media Officer | Ex-Founder of Fearless Media (Acquired) | Innovative Media & Digital Marketing Leader | Pioneering Change in Advertising with…

Cara Schwartz

Sales Manager DeeBees Organics

April Rock

We're overwhelmed by the incredible response to our Lookbook and had to share it again... Step inside our Q4 2024 Lookbook – a showcase of record-breaking innovation and results that's redefining what's possible in gaming engagement. This quarter's highlights tell an extraordinary story: transformative collaborations with MilkPEP and GALE , pioneering convention experiences with Tencent and Samsung Electronics America , and our game-changing partnership with Ally . Each project represents a new benchmark in what brands can achieve in the gaming space. Ready to see how we're shaping the future of gaming advertising? Dive in 👇 https://lnkd.in/ep7yxTiu #GamesMarketing #BrandEngagement #GenZMarketing #VirtualEvents #DigitalInnovation

Case Study Spotlight: Our Partnership with Ally ! Our partnership with Ally Bank is another exciting activation featured in our latest case studies, showcasing how we helped Ally build a vibrant, community-focused digital presence. Through gamified events, exclusive content drops, and community-driven activities, we worked together to boost engagement and spark authentic connections on Ally’s Discord server. This strategic campaign led to some impressive results: ➡️ 600% increase in Discord traffic ➡️ 8X growth in user engagement ➡️ 5,000+ new community members We’re proud to help Ally Bank strengthen their digital footprint and connect with customers in new, meaningful ways. Check out our latest case studies to learn more about how we’re delivering meaningful results for all of our partners! https://lnkd.in/gAVcBczf #AllyBank #CommunityBuilding #GamingAdvertising #GamingMarketing #Discord

Moonrock Case Studies Highlight Historic Women's Fortnite Tournament We're proud to showcase our groundbreaking collaboration with GALE and MilkPEP on The Milk Cup - officially the largest women's Fortnite tournament in North America. We’ve updated our case studies with our recent activations, and the Milk Cup was one of last quarter’s highlights! The series delivered unprecedented success with 1.75M views during online events and 2.3M views at the L.A. Comic Con LAN finals. Led by a women-driven team, this landmark initiative featured a $250,000 prize pool - the largest ever for women's Fortnite competition. Beyond prize money, multiple participants secured esports organization sponsorships, creating lasting impact in competitive gaming. Discover how we're reshaping gaming's future: https://lnkd.in/eYZ9z6jM #WomenInGaming #Esports #Fortnite

Congratulations to Samsung Electronics America on their Mobies nomination! We’re excited to share that our partner, Samsung, is up for a Mobies award for Best Commercial Partner! 🏆 As proud partners on Samsung’s Galaxy of Games tour, we’ve been helping to bring their Galaxy line of products to fans and gamers across the country—and we’ve seen firsthand the fun and excitement when players get their hands on Samsung’s foldable screens and experience their favorite games in stunning detail. A huge thank you to Mike Daugherty , Hannah McClelland , and Paul Han for an incredible partnership. We’re thrilled to be part of this journey and can’t wait to see Samsung take home the win! You can cast your own vote for all Mobies nominees here: https://lnkd.in/dKc-g6mz #Mobies2024 #SamsungGalaxy #GamingCommunity #GalaxyOfGames #TheMobies

Exciting news from Moonrock! We're thrilled to help announce Epic Games ' latest Fortnite drop. As an official Epic Games media partner, Moonrock is pumped to promote Fortnite's new musical mashup featuring Snoop Dogg, Eminem, Ice Spice, and Juice WRLD in Battle Royale. We admire Epic's knack for engaging gamers with culturally relevant messaging and apply the same strategy for all of our brand partners. Want to amplify your media campaigns? Let's chat! #Fortnite #EpicGames #MediaBuying #MediaPlanning #GamesMarketing

Moonrock Case Studies: How We’re Redefining Brand Engagement in Gaming 👉 Explore the full lineup here: https://lnkd.in/gAVcBczf From launching the largest women’s Fortnite tournament series with GALE , tms and MilkPEP to creating unforgettable in-game experiences for brands like Samsung Electronics America , Mountain Dew, and Princess Cruises, our newly updated Case Studies section of our website dives deep into the innovative work we’re doing to connect brands with gaming communities. Each story highlights our unique approach to driving results for clients across platforms like Fortnite, Roblox, and Minecraft. Head to our website to see how we’re making waves in brand engagement and building memorable moments for gamers everywhere. #GamingAdvertising #GamingMarketing #DigitalInnovation #Fortnite #Minecraft #Roblox #BrandEngagement

Now hiring! Again. (Again!) 🚀 Looking for someone who wants to work with us in some pretty awesome things that we're up to here at Moonrock . Need an organized individual who can collaborate with our world-class biz dev, media, dev, events, and other teams at our quickly-growing business. If you know someone who fits the bill, please feel free to share.

Today we’re unveiling our inaugural Lookbook, a walk-through of our most innovative activations and best insights from a record-breaking quarter for our company! This quarter has been an incredible journey: huge collaborations with MilkPEP and GALE , groundbreaking convention work with Tencent Games and Samsung Electronics America , and our partnership with Ally , to name a few. We’re proud of the work we’ve accomplished with our phenomenal partners and are looking forward to the future. To see how we stay on top of a constantly evolving industry, check it out 👇 https://lnkd.in/ep7yxTiu #GamingAdvertising #BrandEngagement #GenZMarketing #Moonrock #VirtualEvents #DigitalInnovation

🎮 Reuniting for a New Adventure: Airship Syndicate x Moonrock We're thrilled to announce that Moonrock is once again joining forces with the talented team at Airship Syndicate! This reunion marks an exciting new chapter as we prepare to help launch their highly anticipated game, Wayfinder. Stay tuned for more details on how we'll be bringing the world of Wayfinder to life, connecting it with eager gamers everywhere. Curious about how we can help launch your next big title? Let's chat! #GameLaunch #AirshipSyndicate #Wayfinder #MediaPlanning #MediaBuying

Moonrock has been on fire with our physical activations, from building immersive experiences at PAX West and LA Comic Con to delivering standout booths for clients like Samsung and Tencent. But virtual experiences are another key pillar of our work! 🚀 Bomb Pop x Moonrock 2024 Our latest collaboration with Wells Enterprises and GALE , built out a Bomb Pop themed summer camp In Roblox. From 952K+ unique players to 1.41M virtual Bomb Pops eaten, this campaign set new standards for brand engagement. With branded gameplay elements like vehicles and rewards, players stayed in the game longer, driving awareness and loyalty. We’re proud to help Bomb Pop connect with audiences through fun, interactive experiences. Whether physical or virtual, Moonrock delivers unforgettable moments! Interested in what we can do for your brand? Let’s connect and create something amazing together! #BrandEngagement #VirtualExperiences #GamingMarketing #BombPop #Roblox #Moonrock #DigitalMarketing #EsportsMarketing

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