Digital Main Street helps main street businesses grow by providing a free digital onboarding guide and access to digital product and service providers offering exclusive discounts.

Digital Main Street

Digital Main Street | 4,774 followers on LinkedIn. Helping Main Street Go Digital | Digital Main Street is helping to create connected cities, maintain vibrant neighborhoods, and empower main streets – providing business owners with the support and guidance they need during their digital transformation journey.

The many small businesses that line global main streets have always been a defining quality of vibrant downtowns and communities. Small business is the economic engine of any country.

E-Commerce & Digital Marketing Specialist

Somera Muzaffar

Small Business Coach | Google Certified UX Designer | Brand Strategist | Digital Marketer

Aaron Dsouza

Entrepreneurship & Small Business Development

Lorenzo Gonzalez

I help the people who help small businesses learn about digital marketing

Chris Morris

BIOS Nutrients, based in Guelph, Ontario, was founded by Aaron Deacon with the mission of reversing the damage caused by synthetic fertilizers and pesticides. After learning about the environmental harm inflicted by these chemicals, Aaron was inspired to develop organic fertilizers and pesticides that work with nature to eliminate the need for synthetic chemicals. Aaron recognized that to scale BIOS Nutrients and reach more eco-conscious customers, he needed to strengthen his business’s e-commerce presence and so he sought support from the Canada Digital Adoption Program (CDAP). Read more about how Aaron accessed the $2,400 microgrant and E-Commerce Advisor support to increase cybersecurity measures and strengthen the company’s digital presence. https://buff.ly/3UQBYdc

Take your digital presence to the next level by joining our FREE webinar this Thursday! 🚀 In this webinar, we will review essential digital strategies for attracting and keeping more customers by building an authentic community, enabling personalization, staying at the forefront of innovation and more. 💫 Driving Digital Success - Strategies for Strategies for Small Businesses to Succeed Online 📆 Thursday November 14th at 11:30am 📍 Virtually on ZOOM Register now to secure your spot! https://buff.ly/3CyCMgf #SmallBusinessMonth #virtualwebinar #SMBmonth #smbs #smallbusinesssuccess #smallbusinessontario #smallbusinesscanada #digitaltransformation #digitalstrategy #digitalmainstreet #freewebinar #smallbusinesses #supportlocal

Demascare is a luxury brand crafting striking women’s and gender-neutral fashion, driven by innovation, sustainability, and a commitment to people and community. Shaun Mascarenhas, from Bangalore, India, honed his craft at Savannah College of Art and Design and the Fashion Institute of Technology. With experience from renowned houses like Oscar de la Renta and Zac Posen, Shaun brings an exquisite touch to his designs. Passionate about sustainability, he infuses eco-consciousness into his work, while enjoying food, music, and family in his spare time. Shaun shares that the Digital Service Squad (DSS) helped transform his brand’s online presence, guiding him through web development and design, brand clarity, and SEO optimization. "(The Digital Service Squad's) insights into SEO have empowered me to optimize my site for better visibility, making sure I leveraged the latest technologies effectively. The ongoing support and constructive feedback I’ve received has kept me focused and motivated on my entrepreneurial journey. Overall, DMS has proven to be a vital asset, equipping me with the tools and knowledge necessary to thrive in my business endeavours", said Shaun. #DigitalMainStreet #DigitalMarketing #SustainableFashion #TorontoFashion #OntarioFashion #FashionSustainability #FashionDesigner #SmallBusiness #TorontoBusiness #OntarioBusiness #CanadianBusiness #SmallBusiness

📢 It's not too late to secure your spot for tomorrow's webinar: Social Media for Your Business! Not understanding how to use social media effectively can leave you overwhelmed and ultimately hurt your bottom line. This workshop will leave you with a better understanding of how to leverage the power of social media to grow your online community, drive sales and reduce marketing costs. 💡 What you will learn: - How to choose the right social media platform(s) for your business - How to set up and optimize social media profiles - The basics of Instagram & Facebook shopping and how to utilize shoppable feeds - Best practices for engagement on Facebook, LinkedIn, Twitter, Instagram, TikTok and Pinterest - Growing your social media community using both organic and paid strategies - Planning and curating your social media content - Tools for managing platforms and scheduling posts to save you time and energy Join us to learn the ropes of building an engaging and profitable social media presence for your business. Register here: https://buff.ly/40D56IF #smallbusiness #smallbusinesses #smallbusinesssupport #smallbusinessmonth #smallbusinessweek #digitalmainstreet #dms #digitaltransformation #smb #smallbusinessowner #tabia #smallbusinesstips #socialmedia #socialmediapresence #socialmediaforbusiness

Tip of the Week: Micro Influencers Micro influencers usually have smaller followings, ranging from 10,000 to 100,000. Their content caters towards specific industries or interests and can have closer connection to their followers. They can be cost effective as they are generally more affordable making them a good options for those who have small budgets. Interested in learning more about influencers and social media marketing? Visit our website https://buff.ly/3iGek0j . #DigitalMainStreet #DigitalMarketing #DigitalMarketingTips #SmallBusinessMarketing #SmallBusinessTips #SocialMediaMarketing #Influencers #CanadianBusiness #SocialMedia #ContentMarketing

🌟 Find us today at the Small Business Forum 2024 - Taste of Success, hosted by the City of Toronto at Meridian Hall! Stop by to chat about how digital transformation can elevate your small business—we’d love to connect! 💻✨ City of Toronto- Business and Economy #sbfTO #Toronto #BusinessTO #startup #SmallBusiness #entrepreneur #SmallBiz #TorontoEntrepreneurs #smallbusiness #smallbusinesses #smallbusinesssupport #smallbusinessmonth #smallbusinessweek #digitalmainstreet #dms #digitaltransformation #smb #smallbusinessowner #tabia #smallbusinesstips

Last week, members of the Digital Main Street and TABIA teams joined The Honourable Minister Rechie Valdez to connect with small business owners in the Midtown Yonge BIA district. It was an invaluable opportunity to hear directly from these entrepreneurs about their challenges, successes, and ideas for a stronger future together. Many thanks to the Midtown Yonge BIA and The Honourable Minister Valdez for their steadfast support of our small business community! Businesses Visited: Padaria Toronto, Tabule Middle Eastern Cuisine, Little Sister Food Bar, AJ Spaw and Sight Care Optometry #smallbusiness #smallbusinesses #smallbusinesssupport #smallbusinessmonth #smallbusinessweek #digitalmainstreet #dms #digitaltransformation #smb #smallbusinessowner #tabia #smallbusinesstips

Tip of the Week: Authenticity Authenticity is a key factor in social media strategies because authenticity builds trust with consumers. Businesses that share genuine stories and connect with their audience on a human level create transparency. That develops the trust consumers want from businesses and therefore makes them more like to buy from you, especially when compared to other businesses that appear unapproachable or fake. When you present your story and passion to consumers, it shows there is a real person behind the business and provides the authenticity that can lead to loyalty. Curious to learn some more tips for your digital marketing? Visit our website to discover more resources: https://buff.ly/3iGek0j #DigitalMainStreet #DigitalMarketing #SocialMedia #SocialMediaTips #SocialMediaMarketing #SmallBusiness #SmallBusinessMarketing #CanadianBusiness

When Saul and David Navarro left Monterrey, Mexico for Toronto, they knew they had to bring a little slice of home with them. That’s how their idea for Canada’s very first Mexican coffee shop, La Gloria Mexican Coffeehouse and Brunch was born. Located right in the heart of Cabbagetown, their cozy café isn’t just about coffee—it’s about sharing culture, creating community, and celebrating the rich, vibrant heritage of Mexico. The brothers have made it their mission to introduce Toronto to authentic Mexican coffee, sourcing beans from regions like Veracruz, Chiapas, and Oaxaca. But it doesn’t stop there, their café doubles as an art gallery, showcasing the work of local artists and hosting events that bring the community together. The coffee shop has quickly become a neighborhood favorite with over 750 glowing Google reviews. When Saul and David set out on their mission, they knew they needed a strong online presence to match the energy of their physical café in Cabbagetown. However, navigating the e-commerce world felt overwhelming, and they needed guidance to make their business accessible to a wider audience online. That’s where the Canada Digital Adoption Program (CDAP) came in, offering Saul and David the support they needed to improve their e-commerce website. Read about La Gloria's CDAP experience building a new website here: https://buff.ly/4fc7Z7L

For the last 8 years, the Digital Service Squad Program has become an essential program for small locally-owned businesses. For most, the DSS was best known for its role in helping brick-and-mortar businesses with their digital transformation, helping them grow online and reach more customers. But the program’s influence ran far beyond the storefronts that were supported. For those who worked within the program as DSS members—like Thomas Strongman, Dylan Tamlin, and Khushi Patel—the program was a springboard for personal and professional development. When young professionals joined the DSS they weren’t just signing up to help small businesses thrive online—they were stepping into roles that built leadership, resilience, and local community. Thomas, Dylan and Khushi’s journeys highlight how the DSS program shaped future leaders while strengthening local businesses. Read their stories: https://lnkd.in/gauwQKrw Waterloo Region Small Business Centre City of Cambridge Ontario Lindsay & District Chamber of Commerce St. Catharines Enterprise Centre Toronto Association of Business Improvement Areas (TABIA) #digitalmainstreet #digitalservicesquad #dss #dms #digitaltransformation #professionaldevelopment #digitaladoption #leadership #entrepreneurs #smallbusinessmonth #smb #careerpath #smallbusinesses #localbusiness #economicdevelopment

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