DUER is a Canadian denim brand that offers clothing designed to transition seamlessly between work and adventure for active lifestyles.

DUER

DUER | 11,435 followers on LinkedIn. #DoMoreInDUER | We turn fashion into performance apparel for an active lifestyle, because we believe life should be simpler and you should be able to do everything you do in a day without having to change your clothes.

Inspired by the modern, active individual, we&#39;ve created a clothing line for men and women that maximizes performance without sacrificing style. From denim that you can cycle in to pants that eliminate sweat and hot weather clothes that keep you cool, DUER enables you to do everything you do in a day, in style.

Chief Operating Officer at DUER

Michael Macintyre

DUER DENIM, FILM & TV

Jennifer Clarke

Marketing, Sales & Product Strategy

Robin Rowley

Director of Ecommerce & Omni-Channel Experience at DUER

Calvin Roex

We designed our Performance Flannel to deliver next-level comfort and versatility, and Outside Media agrees – awarding it Best in Test in their recent review of top Performance Flannels! “It’s almost like an optical illusion: if you put it on with closed eyes, you could almost think it was soft-pile fleece rather than a flannel shirt. Between the fabric’s considerable stretch and next-level softness, it scored top marks both in comfort and performance.” Read the full review here: https://lnkd.in/gd8Hm-ig

Thanks for the feature, Retail Insider ! We’re so excited to open our doors in Edmonton as we continue to grow across Canada. Huge shoutout to our incredible team for their hard work in bringing this to life—we can’t wait to become part of the Edmonton community. If you’re in the neighbourhood, come by and say hi!

Big thanks to EY for recognizing our Founder Gary Lenett as one of the Entrepreneur Of The Year 2024 Pacific Award winners. This award honours his approach to redefining everyday clothing through performance-driven design. "I thought maybe it would be a little retirement gig… Sometimes that’s what happens when you don’t clutch too hard: the world manifests, and it blows up." — Gary Lenett in BCBusiness on the unexpected journey of founding DUER . In great company, a special congrats to Tobyn Sowden , founder of Redbrick , for being named the overall award winner. https://lnkd.in/g5nThedA

Our CEO and founder, Gary Lenett , sat down with our friends at The Manual for an insightful discussion on the history of denim, innovations in performance jeans wear, and a glimpse into the future of apparel. "Finally, we find ourselves in the midst of a massive shift in the fashion world. Thanks to an already casualization of society and the cherry on top of a pandemic keeping us indoors, we no longer want to wear anything but conveniently comfortable athleisure. Of course, that doesn’t mean we ditch the trusty jeans. No, instead, we look at companies like DUER to innovate and bring us back something we can use today." Read the full interview to see how we're shaping the future of denim. This is one evolution you won’t want to miss: https://lnkd.in/gVYpcfhX

Strava x DUER. This partnership brought together nearly 60,000 cyclists for Bike to Work Month, allowing us to engage new and existing customers from within the active world and demonstrating the power of community. Thank you, Modern Retail , for the feature! Read more here: https://lnkd.in/gQacaCsu

Adding leadership to our Finance team. Reach out to me if you’re interested!

Our founder and CEO, Gary Lenett , is featured on the latest episode of The Voice of Retail podcast. A huge thank you to the Retail Council of Canada and host Michael LeBlanc for the opportunity to share our founding story, our focus on natural materials, and the exciting news about our latest store in Ottawa. 🎙️Tune in to hear the full interview: https://lnkd.in/gqBFbmAV

Great read on our founder Gary Lenett . Appreciate the feature Retail Insider !

Thank you EY for selecting our founder Gary Lenett as a finalist for Canada’s EY Entrepreneur Of The Year 2024. Gary's professional life has been a continuous entrepreneurial journey. In his latest venture, he combined decades of experience in the fashion industry and a passion for the outdoors to create DUER . Designed for “do-ers,” DUER bridges the gap between fashion and function. Under Gary’s leadership, since launching in Vancouver we’ve established a global network of wholesale partners, seven retail stores, and a North American e-commerce platform. Join us in congratulating Gary and the other regional finalists. #EYCanada #EOYCanada #Leadership

We’re pumped to announce our sponsorship of RIDELAB, the ultimate mountain bike festival for female-identifying adventurers. At DUER , we believe in creating more than just quality apparel. We support events that empower and celebrate women in outdoor sports. RIDELAB is all about epic biking, camping, music, food, and making awesome connections. This past Tuesday, we celebrated with an amazing apres-ride Pizza Party! Learn more: https://ridelab.ca

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