Nomad Designs provides custom web design, SEO strategies, and digital marketing services to assist businesses in enhancing their online presence.

Nomad Designs

Nomad Designs | 290 followers on LinkedIn. Helping businesses convey their message by boosting their digital presence through Website Development, SEO &amp; Design | We help businesses convey their message by boosting their digital presence.

🌏 Website Development
📈 SEO
💡 Strategy &amp; Marketing

Building digital capacity through education, innovation and automation.

Patrick Twells

President at Nomad Designs, Inc.

John Harper

Web Developer at Apidemia

Daraban Catalin

Natalie Anasis

Marketing to people who already know who you are and what you do is one thing, but how do you reach people who have never heard of your brand before? It may surprise you to know that the number one channel for new product discovery - despite this digital and AI infused world that we live in - is actually still Word of Mouth (51%). Your brand's website comes in second (34%), followed by Facebook (29%), Instagram (26%), and YouTube (24%). You simply can't beat a personal referral from someone you know and trust, but these statistics also go to show the importance of having a website which actually works and doesn't just look pretty. With just about 14 weeks to go until the end of the year, are you focused on setting up your website for business success in 2025?

Where are you planning to boost your business investment over the next 12 months? Shopify 's Australian Retail Report 2024 suggests that 63% of retailers are planning to invest in Customer Retention, 62% in Customer Acquisition, and 61% in Marketing and Advertising. With omnichannel marketing essential in providing a seamless and cohesive customer experience, Local Search Engine Optimisation (SEO) plays a crucial role in connecting online and offline touchpoints. Here's a few reasons why Local SEO should be a key focus in your strategy: 🔎 Increased visibility in local searches: As more consumers search for products and services "near me," having a strong Local SEO strategy ensures your business appears when customers are looking for what you offer, in the places they need it. 🏬 Bridging the online-offline gap: Local SEO integrates your online presence with your physical locations. Accurate business listings, customer reviews, and geotargeted ads help convert online searches into in-store visits. 📱 Mobile optimisation: The majority of local searches happen on mobile devices. A well-optimised Local SEO strategy ensures that your business is easily found by customers on the go, whether they're searching on Google Maps or voice assistants. 📈 Boosting foot traffic & sales: Strong Local SEO can drive in-store foot traffic by helping customers find the nearest store, check product availability, or take advantage of location-specific promotions. By aligning your Local SEO with your broader omnichannel marketing strategy, you ensure that customers have a seamless experience - whether they're browsing online, engaging on social media, or walking through your front door. Not sure where to start? A full SEO site audit is not only affordable, but will give you the insights and strategy you need to make a real difference in your business.

According to the 2024 Shopify Australian Retail Report, 43% of Australian consumers prefer shopping in-store, up from 38% in 2023. Furthermore, over a quarter (26%) like both in-store and online shopping equally. As a result, what we are seeing is businesses doubling down on omni-channel experiences that seamlessly blend both online and offline shopping. Customers now expect personalisation across every interaction, and brands are responding with innovative strategies which ensure a smooth journey, no matter where they shop. Here are some of the key drivers to consider: 👉 Unified customer data: Integrate systems to consolidate data across channels, enabling tailored experiences that speak to individual customer preferences. 👉 Consistency across touchpoints: Whether in-store, online, or via mobile, deliver a consistent brand experience that connects every channel effortlessly. 👉 Real-time inventory: With live stock updates and flexible fulfillment options like click-and-collect, customers can engage with your brand in the way that best suits their needs. 👉 Personalisation at scale: AI and data-driven insights enable you to create personalised offers, product recommendations, and experiences that resonate with each customer on a deeper level. Investing in omni-channel isn’t just a competitive edge - it’s becoming essential to providing the frictionless, personalised experiences today’s consumers expect.

Ever wondered what the top 5 must have characteristics are for in-store and online shopping? Wonder no more... Top 5 Must Have Characteristics for In-Store Shopping: 1️⃣ Enough stock of the item(s) I want 2️⃣ Knowledgable staff 3️⃣ Attentive service from sales attendant 4️⃣ Instant refunds 5️⃣ Staff who understand my needs/tastes Top 5 Must Have Characteristics for Online Shopping: 1️⃣ Free shipping 2️⃣ Free returns 3️⃣ Accepting debit/credit cards 4️⃣ Providing estimated delivery date 5️⃣ Loyalty rewards program How does this compare with what you thought they would be? Let me know in the comments below 👇

Recently, Shopify published their 2024 Australian Retail Report. As a Shopify Partner it's always an interesting read but this year given the state of the Australian economy, the report is even more relevant. Finding new ways for customer loyalty and increased sales is a common theme across all our retail clients and whether you sell a product or a service (or both), you'll more than likely be interested in three key insights from the report. 1️⃣ 79% of Australians are trying to save money by cutting down on something, and more than half of consumers are actively looking for the best value. What 'value' is to them could be lower prices, higher quality, or various other things in between so it's worth talking with your own clients to find out. 2️⃣ While many businesses fight for customer loyalty with rewards programs and special treatment, 92% of consumers indicated that they would be loyal to a brand if it offered them something - most notably consistently low prices. 3️⃣ If your business is facing internal challenges including manual processes, poor ecommerce functionality or complex business systems - you're not alone. 51% of businesses are in the same situation and are looking for new ways to drive efficiencies. 💡 Stay tuned for more insights from this report but if you're an Australian business, do the above insights ring true for you? Are you already active in finding out what your customers value?

Our latest website build is now live! 🥳 Stacey Contracting now have a shiny new online presence which showcases their business and specialist skill set in a professional and easy to navigate way. Built on our own bespoke Content Management System (CMS), every aspect is easily maintained and images are resized and optimised on upload - keeping it lightning fast. The CMS is also mobile responsive - as is the website. This ensures that whether someone is viewing the website or admin are managing content, it can be done whenever, regardless of what device is being used. Advanced SEO techniques have also been integrated from the outset meaning that even without active Search Engine Optimisation, the website will be starting to work for them and getting found in search. 💪 Head over to https://bit.ly/4dBF4sR and take a look 🙌 #webdesign #websites #webdev Brett Stacey

How influential are your marketing campaigns? 🤔 Influencer marketing campaigns can be incredibly effective. Making sure they are going to be effective though starts with precise targeting and strong, organic connections between your brand and the selected influencers. It's not enough to just look at follower count or more importantly the engagement an influencer gets from their followers. If they don't 'get' why you're doing what you do, authenticity and conviction go out the window. The good news is that leveraging social media platforms allows for direct engagement and collaboration with influencers who resonate with your brand values. The key word here, is resonate. Identifying the right partners involves finding people who already resonate with your brand, values and mission. Analysing their audience demographics, engagement rates, and content relevance to your products or services is the first step in finding the right influencers to help elevate your brand. Establishing authentic relationships with influencers is the next step - and this can take time. This can amplify your brand's reach, authenticity, and customer trust - turning followers into loyal customers. 🥰 For sustainable success, focus on long-term partnerships rather than one-off postings, ensuring consistency and mutual growth. #DigitalMarketing #SmallBusiness #InfluencerMarketing #SocialMediaStrategy

Algorithm is such a dirty word! 🤭 Not sure about you but it's a word we seem to hear almost on the daily as social media platforms change their algorithm resulting in a negative impact on post reach. It's not all about social media though (true story!). 🤯 Search engines also have an algorithm containing their secret herbs and spices. While the ins and outs are kept close to their digital hearts, we do know that search engines such as Google check more than 200 ranking criteria for each search in order to determine the most relevant results for the person searching. Rather than just impact on your social posts though, when a search engine changes their algorithm - in particular following core updates - it has the potential to impact on the visibility of your website. This can either put your business in front of more people, or in some cases, make it disappear into the depths of page two and beyond. 🫥 So how can you ensure that you stay ahead of the ever evolving search landscape? Here are a few handy tips: 👉 Design and build your website for people, not to beat the machine. 👉 Make sure your website loads fast and is mobile responsive ( https://bit.ly/326IgwB ) 👉 Prioritise quality, relevant and engaging content 👉 Structure data for readability (use headings, images and spacing) 👉 Build high quality links back to your website and avoid buying backlinks Algorithm changes are going to happen. They need to, to ensure things are fair and the playing field is level. Embrace that change, optimise steadily, and you will sustain your digital presence effectively. 🙌 #SEO #GoogleAlgorithm #DigitalMarketing #SmallBusinessGrowth

Ever thought of hosting an interactive online event? 🤔 Most social media platforms provide the ability to stream live now, and purpose built video platforms such as Zoom, Teams and Google Meet make it easy to put yourself out there in a cost effective way. It's something I plan to lean into more this year and while for many people it will be a scary thing to plan and implement, it is actually an incredibly powerful avenue for building community engagement and fostering meaningful connections. From webinars to live Q&As, the available platforms enable direct communication, real-time feedback, and the cultivation of a vibrant online community. By integrating these events into your digital marketing strategy, the potential to reach a new audience, deepen relationships with your existing audience and enhance brand loyalty is significant. Is it something you've been thinking about or interested in doing? Or maybe you've already been putting yourself out there - comment below with what impact it's had 👇 #DigitalMarketing #CommunityEngagement #OnlineEvents

Happy New Financial Year! 🥳 As you look back on the year that was, how big a part does reviewing the analytics and statistics play? Did the time and money you invested into your digital presence pay off? Were there any spikes that you might be able to replicate, any current trends that you can take advantage of? Analytics isn't just a buzzword in the digital marketing sphere; it's the cornerstone of measuring success and steering your business in the right direction. With so much data available though it can be overwhelming. Knowing the right metrics to monitor - such as website traffic, traffic sources, conversion rates, social media engagement, and cost per lead - offers tangible evidence of the impact that your marketing efforts have had. 📈 This insight allows you to refine strategies, reallocate budgets efficiently, and enhance your online presence meaningfully. Perhaps this year it's time to simplify your approach. Know what you want to achieve, focus on actionable data, and watch your business grow. 💪 #DigitalMarketing #Analytics #SmallBusinessGrowth #ConversionOptimisation #SocialMediaEngagement

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