Blurb Studio provides printing, designing, and mounting services, self-described as a provider of integrated services for branding and visual communications.

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We help define new brands. We reshape and develop those existing already.

Blürbstudio

Tomek Pilch

Blurbstudio

In the face of global challenges related to waste management and environmental protection, as well as new EU regulations, the brand Splask® ( SPLASK RVM ) emerges as an innovative player in the realm of sustainable development. Specializing in the production of RVMs (reverse vending machines), Splask® not only promotes a responsible approach to recycling, but also aims to actively engage local communities in efforts for a cleaner world. As we worked on the new branding and strategy for the brand, we focused on creating a clear and accessible message. Our goal was to "de-technologize" (though I’m not sure that word actually exists) the RVM market, which is often either saturated with technical jargon or, conversely, overly simplistic and literal—using very similar visual codes. Another challenge we faced was language—more specifically, finding a word that would perfectly capture both the function and the result of the RVM's action. We wanted to avoid another drawn-out debate over how to name the device into which users insert packaging and then remove their content (butelkomat?). Ultimately, we discovered a term that, in our opinion, perfectly mimics through onomatopoeia the sound of a crushed can or bottle—SPLASK! We hope that Splask® will confidently step into the era of sustainable transformation, playing a key role in shaping the future of this industry in Poland. Special thanks to Piotr Wykręt and Artur Rękas for their trust in this project and for their openness to bold decisions that helped us realize this vision. Design Team: Eugenia Tynna , Michał Pac , Miłosz Burczyk , Tomek Pilch Web Design: Jakub Gajewski Naming: Dominik Rusinek Illustrations: Wiktor Pilipczuk (Obiektor) Photo: Przemek Szuba

Teaming up a year ago with Michał Wawrzynek and Jakub Kojder , we dove headfirst into building a groundbreaking new brand. Their mission? To produce a chili crunch lineup that dances across flavor profiles. Ours? Pulling together a complete brand concept—from a catchy name, an edgy verbal and visual identity, to bold packaging and a communication strategy with its own twist of culinary pop-up events. Constraints? Sure, but aren’t they the best source of creativity? We aimed for the brand to echo Asian aesthetics—not the conventional kind. It had to stand out, with an edge, turning heads in morning bakeries. With Błażej Bauer on board to define the brand's verbal identity, we shaped something vividly fresh—not generic, not trend-bound—but rooted deeply in rich Asian cultural nuances. A visual language diverse in reach yet united by cohesive design and communication principles—aiming to thrill, expand, and reshape audience perceptions of the brand and its cultural stance. And in the end, we had a product that not only tastes amazing and is a must-try every day, but also looks so good you’d want it on display, not just hidden in the fridge. This week, we were honored to receive the main award in the "Form" category at the Project of the Year 2023/2024 competition, organized by STGU for Daitose project. (⌯ ͡ᵔ ⌓ ͡ᵔ ⌯) Photo credits: Mateusz Wojnar , Tomek Pilch

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