FarMart focuses on building resilient and efficient food supply chains by providing digital infrastructure, market linkages, and financial capital to food producers, processors, and enterprises. It serves the food sector and aims to create a good food economy.

FarMart

Innoterra enables the agri-food ecosystem through digital connectivity, connecting Indian retailers and buyers with global farmers and sellers transparently and fairly. It offers tech-based solutions for various agricultural sectors, including dairy, food products, and bioscience.

Innoterra

FarMart | 55,856 followers on LinkedIn. The good food economy | FarMart - The good food economy

FarMart is India’s leading SaaS-B2B food commerce platform serving Asia, the Middle East, and Africa. We are revolutionizing food sourcing and processing by making it faster, more efficient, and more sustainable for humanity. 

We are on a mission to make the food economy more resilient, reliable and rewarding for humanity.

Global Business Head | Food value chains | Net zero in Food Systems | Ex-ITC Ltd

Rohit Pajni

Building FarMart

Anirudh Patil

Deputy Manager Finance MIS at Farmart service private limited

Rajiv Singh

Hemant Mani

"FarMart's trade feature has been a game-changer for my business. It started with just one truck and now I am managing my entire business and selling agri commodities through my phone!!” At FarMart , we’re proud to partner with farming communities (our suppliers) across India and provide them with digital access to market linkages. The trade feature on the FarMart android app enables traders like Shubham to aggregate produce from their community and sell it with full transparency via a digital medium. “Now my operation is fully online on the FarMart app. I can track and assess my old transactions and get timely payments. And if this wasn’t enough - my business has grown three times over!” Our partner suppliers can see the list of buyers, processors/millers, the quality of produce required, the quantity required and accordingly commit to deliver the same. Digitizing the process of buying and selling of food is a key indicator of FarMart’s commitment to building the good food economy!

Behind every great meal is a team of extraordinary people! Meet the FarMart ’s Procurement Team as they share what it takes to bring the highest quality food to your table. From forming deep-rooted connections with farmers to navigating the journey from field to fork, our team members reveal their passion, dedication, and the challenges that drive them every day. Watch the video to discover how our team makes the world of food come alive. #OneFarMart

In rural regions of Bharat where internet access can be a challenge, seamless digital connectivity is vital for our stakeholders such as farmers, agri-retailers, and traders. With AWS Lambda@Edge, our in-house app, FarMartApp, efficiently connects over 3 million farmers by dynamically compressing images for low-bandwidth environments. This ensures quick and reliable access to essential media, allowing users to effortlessly check farm-related community news, discover commodity prices, and view grain rack information—even with slow internet speeds. This innovation not only improves the user experience but also advances our vision of a more connected and inclusive Bharat, optimizing resources to support sustainable agriculture. Dive into how a centralized file upload service streamlines our processes, reducing bundle sizes and load times for an efficient digital transformation. Thanks to Jheel R. , for sharing these insights and contributing to innovation at FarMart. With technology, we're making what once seemed impossible a powerful reality for rural Bharat. Read the full blog here: https://lnkd.in/g9DGpahV

Diwali may have come and gone, but the memories from our FarMart Diwali celebration are still lighting up our hearts! From fun filled events to joyful moments with team members, it was an unforgettable day filled with laughter, unity, and festive cheer. Here’s a look back at our Diwali bash, where we came together to celebrate the festival of lights in true FarMart spirit! 🪔 #OneFarMart #Diwali

Ever wondered how the iconic Diwali sweet begins its journey and what goes into making just one box of Soan Papdi? Let’s trace the sweet path from chickpea fields to your festive feasts! This Diwali, we celebrate the taste of tradition and the sweetness of connection that unites 1.4 billion Indians. After all, every bite is a delightful reminder that we’re all the same at heart—just wrapped in different packets, much like our beloved Soan Papdi! Wishing you a joyous Diwali from all of us at FarMart! 🪔

We are thrilled to announce that Rohit Pajni , a seasoned leader with over 17 years of experience in the agri-food sector, has joined FarMart to head our global processed and retail food businesses. He has a rich background in driving commercial growth, digital transformation, and operational excellence at major corporations like ITC and innovative startups like AgNext. He has contributed significantly to ITC’s pioneering e-Choupal initiative and spearheaded growth for ITC brands. We are super excited to have Rohit join #TeamFarMart ! Welcome aboard, Rohit https://lnkd.in/dxxGyHJm

You’ve seen all the incredible Future of Food 2024 projects showcased in our recent videos, but what’s it really like to be part of the Fellowship at FarMart HQ? Our 2024 cohort has had an amazing journey filled with learning, collaboration, and innovation. From tackling real-world challenges in the food industry to developing sustainable solutions, each member has contributed unique perspectives and skills. Let’s hear directly from our stellar cohort as they share their experiences, insights, and the personal growth they’ve achieved during this transformative fellowship. And on this note, we can’t wait for next year!

We just wrapped up the South Edition of Synergy Summit 2024 at The Park, Hyderabad, on the 18th! Our state teams from the south and west regions came together for an inspiring offsite, featuring insightful sessions on vision alignment, future strategies, and the latest tech and product developments. The day was made even more special with a heartfelt Rewards and Recognition ceremony, celebrating the dedication and hard work of our incredible team. Here’s to building stronger connections, achieving shared goals, and continuing to celebrate the milestones that drive us forward. #OneFarMart

Exciting news from FarMart ! Our state teams are on the move, starting their journeys from their home states to Hyderabad. But why are they headed there, and what’s driving this adventure? 🤔 Stay tuned as we reveal their destination and the purpose behind this exciting journey.

At FarMart , we’re inspired by the journey that every grain takes from the farm to our tables. This World Food Day, we want to shine a light on the vital role each part of the agricultural supply chain plays, and how we can all work together to ensure that every stakeholder—from the farmer to the retailer—gets their fair share. Farmers are truly the heart of our ecosystem, and we’re committed to making sure their hard work is recognized and rewarded. Our role is to help reduce inefficiencies and create a more balanced supply chain. By advocating for better pricing for farmers and fostering connections with wholesalers, traders, and retailers, we aim to create an environment where everyone in the chain can thrive. Together, let’s continue building a brighter, more sustainable future for agriculture and thereby building supply chains that are resilient, reliable and rewarding for all. So, this World Food Day, here's to building the good food economy! #food #worldfoodday #FarMart #supplychain

Metric
Company Name	FarMart	Innoterra
Symbol
MSH ID	CO:FARMART	COM:INNOTERRA
Market	PRIVATE	PRIVATE
Sector	Consumer Services	Consumer Services
Industry	Food & Agritech	Agri-tech
Country	IN	IN
Stage		Grant
Employee Count
Website	farmart.co	innoterra.com
LinkedIn	farmart-app-os	innoterra
Founders

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Monthly Web Traffic		1.35K
Web Traffic Growth		0.72
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Raised Capital		6.30M

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FARM

CO:FARMART

FarMart

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