TWIP provides technology and behavioral assessments for custom-branded digital experiences in the travel industry. TWIP's self-described award-winning technology helps connect businesses to their customers when they are in a travel mindset.

TWIP

Customer experience is the endgame in today’s brand contest, and TWIP is part of the AI wave poised to revolutionize marketing.

Today it is increasingly difficult and expensive for brands to acquire and sustain consumer relationships. Moreover, if they don’t personalize their marketing communications, 52% of consumers are likely to switch brands and 65% of business buyers are likely to switch vendors. Demographic and qualitative data no longer suffice; in-depth psychographics are essential for brands to offer hyper-relevant products, content and services. Brands that leverage customer data to generate behavioral insights see a 5X increase in conversions, 25% higher gross margins, and 85% more sales growth.

The use of third-party data has also come under considerable fire and legal change. With the EU’s General Protection Data Regulation now in effect, the main challenge facing global brands is gathering the “right kind” of data on customers to facilitate effective marketing. Many A/B marketing solutions require placing cookies on people’s computers, which users can now opt out of, so brands must rethink their strategy.

Ahead of the problem, TWIP built a ready-made, AI-driven solution that enables brands to (i) create new offerings for existing clients and (ii) reach new clients—without infringing on consumer privacy. Our fully scalable technology—based on years of psychological research, notably including the DISC Assessment—accurately pinpoints a customer’s unique behaviors, motivations and interests. The results enable us to deliver consumer psychographics at a level unmatched by any competitor.

The singularity of TWIP’s proprietary, patent-pending technology lies with the deeply insightful arena of travel psychology. Thoughts around travel lighten mood and heighten susceptibility to suggestion. By placing users in this mindset, TWIP’s algorithms uncover a consumer’s deepest drivers and elucidate the most effective messaging for reaching them.

Bottom line: TWIP analyzes declared, first-party, GDPR-compliant data and converts it into purchasing drivers and attributes, receptiveness to marketing, brand characteristics affinity, risk tolerance, preferred communication style and outreach suggestions. We pride ourselves on empowering brands to engage with consumers in a legal, targeted, affordable, personalized and effective way—no matter the industry.

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