100 Thieves, LLC is an American lifestyle brand and gaming organization based in Los Angeles, California, founded in 2017 by Matthew 'Nadeshot' Haag. The organization competes in several video games, including Call of Duty, League of Legends, and Valorant. They currently operate three franchise teams, in the League Championship Series (LCS), Valorant Americas League, and Call of Duty League (branded as Los Angeles Thieves).

100 Thieves is lifestyle brand focused on gaming content, esports, and apparel.

Green Bay Ventures

Sequoia Capital

Counterpart Advisors

Matthew Haag

Aglaé Ventures

Artist Capital Management

Chris M. Willliams

Drew Houston

Marc Benioff

Breyer Capital

Tao Capital Partners

Willoughby Capital

100 Thieves

Introducing the 2024 adidas Originals x 100 Thieves Jersey

Nadeshot’s Hole-in-One Challenge proved 100 Thieves' most ambitious activations to date. The event centered on Nadeshot himself setting out to hit a hole-in-one while live streaming to the entire Twitch community. The event was a resounding success as Nadeshot accomplished his hole-in-one in just under 80 shots, less than two hours into the full-day stream.
 
We want to thank our partners at AT&T, Lexus, and The HEINEKEN Company for helping us bring this vision to life. And a huge thank you to the entire 100 Thieves community for spending the day watching, commenting, and sharing the moment with us.

On to the next!

COM:100THIEVES

100 Thieves, LLC

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