180 is a full service creative agency that delivers forward-thinking creativity to help brands shift gears.

180 Global

180 Global is a full service creative agency that delivers forward-thinking creativity to help brands shift gears.

180 Global | 34,830 followers on LinkedIn. There’s nothing as powerful as a fresh perspective.  | There’s nothing more powerful than a fresh perspective. 

For over two decades that’s what 180 has delivered. Working with the world’s most ambitious brands, people and organisations to see the world not as it is, but as it could be.

Didi Sutisna

Sander Volten

Juuso Myllyrinne

Managing Partner and International Business Development Director | Entrepreneurship | Creative Agency Management | Luxury Brand Management

Pierre Humeau

We are thrilled to share that our Gatorade, Ray Talks Confidence campaign with PepsiCo and Rachel Yankey, OBE has won 2 Gold and 4 Bronze awards at this year's The Clios Sports Awards 🏆 🥇 Branded Entertainment/Content - Athlete Storytelling: GOLD 🥇 Branded Entertainment/Content - Partnerships & Sponsorships: GOLD 🥉 Experience/Activation - Use of Athletes, Talent & Influencers: BRONZE 🥉 Fan Engagement - Social Good: BRONZE 🥉 Innovation - Public Relations: BRONZE 🥉 Partnerships & Sponsorships: BRONZE Congratulations to the team, partners, and our client for making this project a reality - brilliant work all around! #180Amsterdam #Pepsico #ClioSports -- Mark Kirkham Bart LaCount Robert Blythe David Farragher Alfredo M. Della Savia Rachel Taylor Vandita Pandey Naseeb Puri | HunkyDory Films Nomad The Mill 750mph Finger Music & Sound Design Golin London

🔍 Inside the evolving landscape of luxury! 🔍 Did you miss our 'Luxe As It Could Be' event last week? Don't worry, our Managing Partner, Laurent François , has got you covered. From redefining luxury through cultural lenses 🌏 to exploring the impact of digital innovation, sustainability, and sonic branding 🎶, discover how the industry is embracing innovation, redefining exclusivity, and shaping the future of #luxury . Don't miss the key takeaways!👇 Check it out:

We are super excited to present our latest collaboration with René Furterer - a true leader in the scalp and hair care industry within The Pierre Fabre Group. Together, we’ve reimagined the brand with a complete overhaul, reinforcing its leading position and strong scientific heritage. 🌟 We developed a new creative platform and design cues that tap into the brand’s origins and strengths, while reorganising the look and messaging of its full range of products—starting with the most iconic: Triphasic and Karité. To bring the new brand vision to life, we produced two exciting campaigns to support the refreshed messaging: 🟢 Triphasic – “Don’t let hair loss knock you down” 🟢 Sublime Karité – “For professional results at home” Our social-first content factory approach brought this vision to life across a diverse range of assets - stills, videos, and animations - making sure René Furterer’s bold new identity shines on social media, in pharmacies, hair salons, and even on TV! 🎥📱 A big shout-out to the entire team behind this campaign and our partners at Sixtine for their invaluable collaboration! 👏🤝 Claire Caplat , Sabrina Bacchetta , Paul de Croisoeuil , Sarah Le Normand , Anaïs Guériaud , Pierre Fabre Laboratories #TheWorldAsItCouldBe #ContentFactory #180Amsterdam #Creativity

This week, 180 wrapped up its final networking event of the year—“Luxe As It Could Be” 🛍✨ - and the insights were nothing short of inspiring! Here are a few takeaways: ▪ 💎 Laurent François , Managing Partner at 180 Luxe/Social, discussed luxury’s cultural roots in Europe and the rise of “new luxury” in China 🌏. He highlighted the impact of a new generation of crafters redefining the market, shifting focus from traditional European brands to more localised and globally diverse luxury experiences. ▪ 📲 Mallaury Boudier discussed the clash between fast content and the need for authenticity and genuine storytelling. The 'sound of luxury' was also a HOT topic. Music continues to transform luxury experiences, creating deeper emotional bonds for consumers that go beyond the product. 🎶 ▪ 🤖 Andrea Colaianni discussed how digital and AI are reshaping luxury branding by engaging new communities and leveraging technologies like digital fashion and AI to enhance storytelling and build emotional connections. The future of luxury is all about authenticity, cultural relevance, and tech-driven personalisation - and we’re ready to help brands explore it all! A huge thank you to Andrea, Mallaury, Laurent, Kerrie Finch , the team at MassiveMusic , and everyone who joined us! If you’d like to stay in the loop for our 2025 events, you can register today. 📩 https://lnkd.in/eGESVPxA #TheWorldAsItCouldBe #LuxuryBrands #Luxury

A few reflections on a superb week speaking on behalf of 180 Global at Cairo's brilliant Creative Industry Summit and Istanbul's famous Global Marketing Summit & Exhibition . I was speaking on the Power of Fun and Playfulness in Creativity and hosting a Masterclass on The Future of Luxury. Both events were truly inspiring. The talent and energy from the attendees, the delegates and the speakers can't help but make you feel optimistic about the power of creativity, technology and collaboration and in slight awe of what is happening in that region and in MENA generally. Here's my top 5 takeaways... 1. AI is/was everywhere. Again. And that's fine. And people wanted to talk about it. They looked at flow charts about it and enjoyed examples of what it can do. But it was the humanity of creativity, fun, humour and big bold ideas that got people's juices flowing. Some things never change. 2. The talent and energy in the creative industry in Egypt/Cairo is like nothing else. Relentlessly optimistic and ambitious - it was my first time there and I was blown away by everyone I met. They talk about NY being the city that never sleeps....have you seen Cairo?? 3. The baklava is obscenely good in Istanbul. Like, dangerously good. 4. MENA's next creative chapter will be in social-first content. Classic brand building is a given. Digital brand building is a given. A more provocative, authentic, disruptive and unique approach to social-first storytelling and content will be what brings MENA's most interesting brands to the world (think Sports, Music, Art, Fashion and Tech). 5. The importance of brand building from the inside out was a pertinent and urgent theme to many brands who are looking to scale up from the region. While the ambition to take on the world was profound there was a clear understanding that they had to bring their people with them - creating internal advocates (from the C-suite to the entry-level recruits) who can carry the message of the brand to the world. Top stuff. A big thank you to all those who made it such a great few days. 🔥 Kerrie Finch Ben Keene Seda Mızraklı Ferik Sharon O'Dea Nicholas Bruneau Mai Salama Luan Wise Aanya Wig (She/Her) Aycan Ferik Sertaç Aktan Elizabeth Solaru Fiona Harrold Jacqueline Bosselaar 180 Global #creativity #leadership #theworldasitcouldbe

Stephen Corlett

Just one week to go until "LUXE AS IT COULD BE" - don’t miss out! 📅 Tuesday, Nov 5 | 🕠 5:30 PM CET | 📍 Herengracht 506 Explore how creativity is transforming the landscape of luxury brands with insights from our brilliant panel: Laurent François , 180 Global Andrea Colaianni , ex. Dior Mallaury Boudier , MassiveMusic Hosted by Kerrie Finch 🎟️ Reserve your spot here: https://lnkd.in/et-WQirZ

👉 EVENT: LUXE AS IT COULD BE 👈 Tuesday 5 November, 6-7.30pm (doors open 5.30pm CET) 180 Amsterdam, Herengracht 506 Join us for a can’t-miss convo on how creativity is flipping luxury brands on their heads! We'll be hearing from the worlds of music, fashion and beauty. 💥✨ Speakers: 💎 180 Global 's Laurent François 💎 Andrea Colaianni (Armani Beauty, L'Oréal ) 💎 Mallaury Boudier ( MassiveMusic ) 🎤 Kerrie Finch ( the FINCH factor ) 🎟️ Tickets: https://lnkd.in/eSpwiBcT #180amsterdam #massivemusic Marguerite Rubens Cece Wyldeck #armanibeauty Stephen Corlett Jessica Gunn #luxury #luxeasitcouldbe #worldasitcouldbe #luxurybrands Oleta Hambleton

Kerrie Finch

Don't miss our final event of the year! Join Kerrie Finch as she hosts a lively chat with our expert guests, Laurent François , Andrea Colaianni , and Mallaury Boudier , on how creativity is shaking up luxury brands. 📍 Location: Herengracht 506, Amsterdam 🕒 Time: 17:30 – 20:00 Grab your ticket today 👉 https://lnkd.in/enmc5xnc

180 Amsterdam’s Creative Director, Anne Fleming , has been announced as part of The Immortal Awards 2024 Netherlands jury. 🎉 #TheWorldAsItCouldBe #Creativity #Awards LBBonline - Little Black Book | https://lnkd.in/gtgkwHs8

Omnicom full-service creative agency 180 Global was named winner 🏆 of the 2024 Adobe Firefly Partner Award for its work for Mirinda®, a line of fruit-flavored soft drinks within the PepsiCo product portfolio. Leveraging the commercially safe generative-image capabilities of Adobe Firefly, Omnicom created 200 prompts for 200 subjects in 12 art styles to generate more than 540,000 on-brand images in just 5 days. The result was a total of 1.5M on-brand assets. 180 and Mirinda® delivered an innovative mobile microsite where visitors could create personalized flavors. Featuring many of the AI-generated images, the microsite showcased personalization at scale while adhering to PepsiCo’s responsible AI practices and the Mirinda® brand platform. 🎉 Congrats to the teams at 180 and PepsiCo 🎉 To learn more, visit: https://bit.ly/4hl7LN0

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