About-Face offers high-performance, vegan and clean beauty products, as self-described by the company.

About-Face

about-face beauty | 22,149 followers on LinkedIn. Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey.  | Make-u(p) without rules. Made for the many versions of you, about-face is multidimensional makeup for everyone, everywhere created by Halsey and built on the truth that no one is just one thing and humans are weird, complex and imperfectly beautiful beings. Everyone has their own messy, mad, and personal method to becoming their greatest version of themselves, so we make products that are hardworking over hype, designed to celebrate the journey to become every version of us - the ones we end up being, and all of the experimental versions along the way.

Sales Leader in Beauty

Hilary Wolfe

Thoughtful yet inventive

James Palacios

about-face beauty

We are excited to announce our new Supply Chain Director, Lori Long! With over 25 years of experience, Lori has been responsible for operational aspects of thousands of product launches. At her last company, Beauty By Imagination, and since 2017 she’s been leading product development + quality assurance. Her robust skill set includes project + vendor management, timelines, purchasing + sourcing, all areas we are happy she will bring to about-face to help us continue to accelerate growth.

We’re excited to introduce our new VP of Operations, John Lown! John is coming to us from a diversified background in beauty + personal care, from Bespoke Beauty Brands LLC to Conair to Jane Cosmetics + Estee Lauder. He’s been in the beauty industry for more than 20 years, + he’s an ace at global product operations + development. John will lead our global operations strategy and initiatives.

We are happy to announce Jordan Johnson is joining about-face beauty as our new Brand Marketing Director! After starting her career at philosophy skincare and Lime Crime, Jordan joined our about-face Marketing team for the first time in 2022. She then went to become the Senior Manager of Marketing at YSE Beauty in 2023. Now, Jordan comes back to about-face at a pivotal moment of brand growth and acceleration and we are excited to see where she will take the brand next!

We locked in at Lollapalooza! We were so honored to be part of Ulta Beauty’s Joy Project, where at Lolla they committed to creating + spreading joy through their House of Joy glam services, giving the perfect golden hour glow to festival goers with Light Lock Highlight Fluid. Plus, we had the best time providing custom cocktails, energy angel vibes, + all the essential about-face goodies. Forever grateful to our amazing about-face team, plus a huge thanks to Ulta Beauty for making partnering together so much fun + to Live Nation for bringing the festival space to life + blessing us with live music. We can't wait for the next festival!

We're #hiring a new Staff Accountant in Los Angeles, California. Apply today or share this post with your network.

We are pleased to announce our new VP of Finance, Akin Rawlins ! Akin has great credentials in leading companies toward financial success + is coming to about-face following years working with beauty brands like Victoria Beckham Beauty, Diptyque, Byredo USA, + Estee Lauder. We're so excited to welcome him to our team!

We are so excited to announce our new VP of Sales in North America, Hilary Wolfe ! Hilary has over 15 years of beauty industry experience, joining us from Beauty by Imagination (BBI) where she was managing national retail distribution with products like Goody, Wet Brush, Ouidad, + more. She’s also worked heavily with Ulta Beauty over the last decade. We’re thrilled to count her among the incredible women taking about-face to the next level!

We're #hiring a new Assistant Controller in Los Angeles, California. Apply today or share this post with your network.

We want to officially ( + warmly!) welcome our incredible new CEO, Francesca Raminella . Her 25+ years of leadership + experience in beauty is such an asset for both about-face + af94. Francesca has worked to innovate so many of our favorite brands; Ouidad, ghd, Curls, Revlon, Matrix, + many, many more. She’s beyond excited to join our creative, inclusive, + dynamic team + we’re honored she’s here to join our journey into a new era of growth + success.

We were SO honored to be featured as keynote speakers for Women’s Wear Daily, the OG fashion bible. Our founders, Halsey + Jeanne, have poured their hearts + souls into intertwining art + self-expression with beauty, reflecting through that timeless, endlessly-innovative, + authentic brands. We’re beyond excited for the future of about-face, especially in Ulta Beauty stores and Live Nation-sponsored festivals, where our formulas allow people to learn about + play with our products irl. Like our eternal muse, Halsey, says: “about-face is makeup for the creative, the person who loves art, community, music, + expression.” ❤️ https://bit.ly/3JI9Q5N

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Owner

Anthony Lopez

Co-Founder

Bella Liu

Fengfei Liu

Founder

Man Xie

Melissa Mangrum

Founding CEO

Natalie Sperling

Nicole Gallo-Dunne

Replicon Jean

Vice President of Supply Chain & Operations

Karen Tsai

VP, Product Development & Innovation

Rachel Sy

Ashley Frangipane

Founder & Chief Creative Officer

Natalie J Sperling

Dineh Mohajer

Founder & Creative Director

Jeanne Chavez

Founder & Chief Innovation Officer

Tim Gaughan

Chief Digital Officer

Los Angeles Companies With Fewer Than 1000 Employees (Top 10K)

Cosmetics Companies With Fewer Than 100 Employees (Top 10K)

Beauty Companies With Fewer Than 1000 Employees (Top 10K)

Beauty Female Founded Companies

about-face is an online store to buy multi-dimensional makeup for everyone.

Los Angeles

California

United States

North America

about-face

June 2024: The Latest Beauty Executive Moves at About-face, Ever/Body, The Estée Lauder Cos. and More

Halsey Talks New Beauty Products, Performing, About-Face and Af-94

about-face, the award-winning makeup band, Launches Energy Angel

Multi-Dimensional Makeup Brand about-face Expands into Canada Launching at Shoppers Drug Mart Stores ...

about-face Launches The Performer, A Skin-First Complexion collection

How Halsey Went From Music Star To Makeup Mogul

A foundation designed for various skin tones, offering buildable coverage and a natural finish.

Liquid eyeshadow available in multiple shades, known for its pigmented and long-lasting formula.

A shimmering mousse eyeshadow that provides a glittery finish.

Liquid lipstick offering a matte finish, available in various shades.

A lightweight blush balm providing a natural matte finish.

A liquid eyeshadow primer designed to enhance the longevity of eye makeup.

United Kingdom

Europe

France

Mexico

Russian Federation

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