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Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. 
 
Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. 
 
From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, Ad Age Small Agency Conference & Awards, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

While most corporate identity projects are about codifying design rules for scalability, the agency and client saw a more experimental path for CosMc’s—one where shareability and a more off-kilter, exploratory vibe were prioritized over uniformity.


How McDonald’s built a Gen Z restaurant—inside CosMc’s space-themed design: https://lnkd.in/ep-ViBhr

A series of Lowe’s ads from Dentsu Creative are styled like a highlight show, but instead of featuring exploits on the gridiron, they cut to DIY moments—in Lowe’s stores and at home—that reinforce the home improvement chain’s customer service, app offerings and more.

This heartwarming spot of a little robot who wants to be more human is a reminder that while technology advances and grows more intelligent every day, we need to remember the things that make us human, like indulging in simple pleasures. https://lnkd.in/eAnbx7t2

A series of Volkswagen ads from Ogilvy Bolivia visually captures the rise in likelihood of an accident when using a cell phone while driving. https://lnkd.in/gyRQS2Qx

After becoming the official grill and bar of the NFL earlier this year, Applebee’s is featuring some of the league’s stars for its latest campaign.

“Serving Up the NFL” from Grey New York stars 49ers quarterback Brock Purdy, Eagles running back Saquon Barkley and Lions head coach Dan Campbell.

"Purpose is everywhere. But does brand purpose really change people’s buying habits? Is this where advertisers should be focusing their energy?"

Microsoft is rebranding its primary AI platform for enterprise customers, from Microsoft Copilot to Microsoft 365 Copilot, the company confirmed to Ad Age.

Molson Coors Beverage Co. is cutting back some of its corporate diversity efforts, joining a corporate retreat hastened by an anti-DEI social media campaign.

🚀 The countdown is on! Just weeks remain until the Ad Age Business of Brands event. Join us as we gather industry leaders from Molson Coors, Coca-Cola, Kraft Heinz and more to dive deep into the evolving landscape of brand business and the pivotal role of marketing in this transformation. It’s your chance to network with top marketing minds.

Secure your spot now and save $200 on your ticket! #AdAgeBusinessOfBrands
 
https://lnkd.in/ebX6UJ2u

Gen Zers are dropping thousands of dollars on massive “back to school hauls” and starting their Halloween celebrations early.

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