AETHER Apparel designs and sells outerwear, midlayers, and bottoms for various outdoor activities, focused on providing gear that supports adventures in winter environments. The company is self-described as adventure-ready.

AETHER Apparel

AETHER Apparel | 5,104 followers on LinkedIn. Apparel made to be worn not worshiped. #FortheRestless | AETHER (pronounced “ē-ther”) was started in 2009 when founders Palmer West and Jonah Smith were inspired to create something they couldn’t find. They were city dwellers with a passion for the outdoors, businessmen who wanted outerwear that supported their lifestyle without making them look like they were in a lift line. AETHER was born out of the desire for a men’s collection that looked at home in the city but was built to withstand the outdoors.

Building culture-driven brands at the intersection of Design, Innovation & Business

Davide Berruto

Director of Retail at AETHER Apparel

Ben Barnes

Art Director at AETHER Apparel

Yuhei Kawaguchi

Tuschman & Co. Consulting: Brand and Experiential Marketing, Content Creation & Business Strategy

Sari Tuschman

Life begins at the end of your comfort zone. #AETHERApparel ⁠ #ForTheRestless

We're #hiring a part-time Copywriter based in Los Angeles, California. Bonus points if you enjoy adventure travel and high-end performance gear. #jobalert #jobopportunity #copywriter

Calling all restless spirits… The 7th annual #AETHERrally is back in Pioneertown this April 26-28 ☀️ Get ready for an unforgettable weekend of camaraderie, group rides, product testing, and much more. We’ll see you in the desert! https://bit.ly/3IOgaIN

Landing Page for a New Product: How to do that? 👀 I'm a huge advocate for how AETHER Apparel builds storytelling into their ecommerce. Here's what they've done: 🟢 Captured beautiful content specifically for this product. 🟢 Produced a highly credible video featuring the founder. He delves into the story, approach, and technical aspects, focusing on safety and materials. 🟢 The video is enriched with inspirational footage, detailed product insights, and a peek into the engineering behind the scenes. 🟢 Highlighted the technology integrated into this jacket, like 3D-printed pads and ventilation systems, designed to maximize comfort. 🟢 Included content sections showcasing detailed images of the product. 🟢 At the very bottom, created a CTA section with a product grid to simplify the purchasing process. ecommerce built by Commerce-UI Stack: Shopify + Sanity (CMS) + Netlify #commerce #fashion

Simon Wesierski

We're thrilled to announce the launch of AETHER Apparel's Spring Collection. Our team journeyed to the breathtaking landscapes of Patagonia, Chile, to capture the essence of this season's adventure-ready styles. A special thank you to Eleven Experience for hosting us at their Rio Palena Lodge, where the stunning backdrop truly brought our vision to life. Explore the collection now at https://bit.ly/3PEXoqR #AETHERApparel #FortheRestless

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AETHER Apparel