At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and our headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. And as a certified B Corp, we’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures.

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Employee Stock Option Fund

T. Rowe Price

Mark Vadon

Baillie Gifford

Fidelity

Fidelity Management and Research Company

Rockefeller Capital Management

TDM Growth Partners

Rockefeller & Co.

For Good Ventures

Franklin Templeton

Allbirds

Hear from our co-founder and CEO, Joseph Zwillinger, in this week's episode of Grey Matter, as he talks about the Allbirds journey, the fashion industry and... Trojan Horses. (Obviously, he's been thinking about the Roman Empire.)

We’re on a quest for a lost treasure. One that’s been missing 17 years.

The South Island Kōkako, one of New Zealand’s most remarkable and rare birds, hasn’t been spotted since 2007. It’s one of the world’s 25 most wanted lost species according to the Search for Lost Species, led by our friends at Re:wild.

We’re not investigators, and we’re definitely not statisticians, but things missing for 17 years are often not found…

So when we heard that recent expeditions in New Zealand’s South Island captured recordings of unidentified birds—with distinct calls sounding like that of a Kōkako—we flew straight to LinkedIn to tell you.

Now, additional recorders and camera-traps have been set up as part of a long-term surveillance program to rediscover this elusive bird. And just last month, a local New Zealander reported seeing a bird, matching the description of South Island Kōkako, gliding overhead in the Rowallan Forest. 

Even after 17 years, we’re hopeful that the South Island Kōkako still survives. And we’re excited to come alongside Re:wild in their quest to rediscover the world's most wanted lost species, including the Kōkako. Learn more at https://lnkd.in/dCAQYPk6

(📷: Lynx Edicions)

We captured our excitement about InStyle's review of our shoes in the best way we know how: in song. 

Well, by rewriting the chorus of an 80’s hit. We give to you: I'm Gonna Be (500 Miles) [Allbirds’s Version] 

🎶We would walk five hundred miles,
And we would walk five hundred more,
Just to be the shoe you can walk a thousand
Miles in, without getting sore 🎶
 
Check out InStyle’s story here:

We’ve been trying to think of a crazy way to announce Adrian Nyman as our new Chief Design Officer.

We designed billboards, wrote a jingle, and even drafted a storyboard for a Super Bowl commercial. But why do any of that super outlandish stuff, when you can do the most exciting thing of all? A LinkedIn post.

So, please join us in welcoming Adrian to Allbirds. Adrian joined us in December to guide the creative direction of Allbirds’s product, brand, and customer experience. He will lead our product design and strategy teams, calling on more than 20 years of expertise in the footwear and apparel industries. Previously, Adrian worked at the likes of Nike and Hurley, and most recently worked as Chief Brand Officer for electric vehicle innovator ARRIVAL where he applied his personal passion for sustainable products.

We’re so thrilled to welcome Adrian to our flock. Exciting stuff ahead! (Like more LinkedIn posts.)

What does it even mean to be 'green'?

Fair question. And you're not the only one wondering. (Spoiler: this post will not answer the question, because frankly, we aren't certain either.)

We know it's good to be 'green'... but we also know 'green' doesn't mean much at all to anyone anymore. (That's semantic satiation — a psychological phenomenon in which repetition causes a word or phrase to temporarily lose meaning. And ironically, 'semantic satiation' also doesn't mean much to anyone.) 

Our sustainability lead Aileen Lerch chatted with Bloomberg Law about the need for updated guidelines for words like "green," "sustainable," and "circular" as more and more businesses incorporate impact into their work.

We know a person that is such a people person, that “people” is literally in this person’s title.

We’re talking about Jennifer Roback, of course. Jen is our Director of People and Experience, where she works to connect the dots between our people, resources, and strategic objectives.* (*Corporate-speak for: she makes sure we get stuff done.)

Jen also helps lead our Women’s Mentorship Program, where she coaches other women in our workforce on leadership, personal brand, networking, and negotiation. One mentee said: “Jen’s mentorship helped me negotiate a killer deal on a Facebook marketplace find… oh, and it’s helped at work, too.”

If you’ve worked with Jen, or with her self-proclaimed alter ego, “Janelle,” then you can attest to just how clever, motivating, and kind she is. She always makes coworkers feel great about the work they’re doing – even if it’s just writing silly little LinkedIn posts. 

Jen, thanks for always putting people first. Of all the people’s persons out there, you’re the best we know. With love, your people ♥️

Fancy being a Flockstar like Jen? Check out our open roles. https://lnkd.in/g5-_bhN

It’s like our parents used to say: “If it was easy, everyone would do it.” 

So why *is it* so hard to make a sustainable sneaker? GQ asked, and we answered with some of our wins and learnings from seven years spent working to answer that very question.

The end of the year has our flock feeling sentimental... so here's a message from us to you – courtesy of Allbirds co-founder Tim Brown. 🫶

We asked ChatGPT to write a social post promoting our open role, and here’s what it produced: 

“Hold onto your socks! Allbirds is on the prowl for a writing extraordinaire to join our quirky crew and rock the world with sustainable style! #JobGiggles 🕺”

…  Safe to say that AI won’t replace real creatives any time soon.

That’s why we’re seeking a copy and content strategy director to help evolve our brand voice, and develop strategies for a variety of channels. (Including, but not limited to: web, emails, retail, video scripts, and office slam poetry sessions.) This new hire will manage a team of fellow word nerds, which will certainly make for enriching debates about the merit of the Oxford comma. 

If your love language is language — and you want to work for a company that values sustainability, innovation, and work-life balance — we’d love to talk to you. Apply to join The Flock! https://lnkd.in/gS7tyNWK

Allbirds Inc is a lifestyle brand that innovates with naturally derived materials to make footwear and apparel products in a better way, while treading lighter on the planet. Its primary source of revenue is from sales of shoes and apparel products. The majority of the revenue is derived from United States.

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