Allied Global Marketing provides marketing services for entertainment, gaming, hospitality/tourism, alcohol, sports, and multicultural industries.

Allied Global Marketing

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.

In promotion of the much anticipated film, It Ends with Us, our team in Phoenix partnered with Influencer Jess Holmes to host a private flower workshop at The Flower Garage. The owner taught guests how to build their own beautiful floral bouquet themed to the film! Each guest left with their lovely arrangement and a gift bag of goodies. Film star Blake Lively even posted about this event on her stories! #ItEndsWithUs Sony Pictures Entertainment Jess Holmes

Happy International Friendship Day from some of our offices around the world!

#InternationalFriendshipDay #InternationalDayofFriendship

In celebration of the Le Mans 24hr race, our Games Team brought together mobile publisher, Zynga, and automotive lifestyle and entertainment brand, MotorTrend, to mutually promote their involvement in the event. Zynga promoted the MotorTrend broadcast/stream of Le Mans 24hr to the CSR2 player base, and MotorTrend promoted CSR2’s in-game event and collaboration with Lamborghini. #Zynga #MotorTrend #LeMans24 Zynga MotorTrend Group

Our Field Marketing Team led a multi-city press tour for Kevin Costner to promote Warner Bros. Pictures' Horizon: An American Saga - Chapter 1. The team also coordinated special activities including a Key to the City ceremony in Irving, Texas; a photo op at Fort Worth's Best Hat Store; and military base appearances in Chicago and Fort Worth. #KevinCostner #HorizonAmericanSaga Warner Bros. Pictures

Our Partnerships and Field teams worked together to promote the release of  Focus Features’ The Bikeriders! We collaborated with Schott NYC Leather Jackets, Mad Rabbit Tattoo Care, Señor Lechuga Hot Sauce, and Zippo. The collabs included limited time offer products, collections, and sweepstakes. We also created several “Ride To” events, where motorcycle enthusiasts received free drinks and promotional items, as well as attending advance screenings for the film. #TheBikeriders Focus Features Zippo Manufacturing Company Mad Rabbit Schott NYC Señor Lechuga Hot Sauce

Our PR team worked with the famed Escape from Alcatraz Triathlon for the second year in a row! Tasked with creating awareness and media opportunities throughout the week leading up to the anticipated race weekend, our team secured over 148 pieces of press coverage. The team also secured interviews with Escape executives, pros, participants and more in local and national media outlets. #escapefromalcatraztri

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Allied Global Marketing