Arianee is a protocol that enables brands to create NFTs (certificates or passports) for their products, providing a customer-friendly interface for product transparency and ownership data.

Arianee harnesses Digital Product Passports and Engagement tokens, turning them into rich ownership data while respecting users’ choice. We enable brands to deploy this new customer data infrastructure, distributed, user-owned, offering deep insights into customer behavior and preferences. 

Unlocking personalized engagement, deeper and data-driven relationships, and new circular business models. We redefine customer interaction by making every product and engagement proof a touchpoint for meaningful brand experiences.

BlockWater Management

NOIA Capital

Cygni Capital

Isai

Bpifrance

Clément Buyse

Jonathan Benhamou

Jonathan Cherki

Thibaud Elziere

Tiger Global Management

Motier Ventures

Commerce Ventures

Arianee

Let the countdown begin!

We will be turning up and speaking across several side events during the week of NFT Paris! From Co-Hosted Events to Speaking Opportunities, check out the details below 👇

🗓️ February 21st | Future Fashion by HollyWoodLabs.io*
💡 Topic: Circularity Panel - How to Recode Fashion & Adopt New Value
🎤 Sean Gormley (Global Creative Director, Wrangler), Julie Pelipas (Creative Director & Founder, Bettter.us), Nicholas Adler (CEO & Co-Founder MNTGE),  Pierre-Nicolas Hurstel  (CEO & Co-Founder Arianee) & Natasha Franck (CEO, EON) 
➡️ Moderated by Holly Wood (CEO & Founder, HollyWoodLabs.io)

🗓️ February 22nd | KPMG Breakfast*
💡 Topic: Discussing Digital Product Passports, Upcoming Regulation, & Trends
 🎤 Stanislas Barthelemi (Senior Manager, Cryptos & Web3, KPMG France), Benjamin Blanc (KPMG Digital & Customer, KPMG France) & Pierre-Nicolas Hurstel (CEO & Co-Founder, Arianee)

🗓️ February 22nd | MAD Global Future*
💡 Topic: Driving Transformation through Customer Engagement and Phygital Experiences
🎤 Jake Gajdamowicz (Uniqly), Pierre-Nicolas Hurstel (CEO & Co-Founder, Arianee) & Natasha Franck (CEO, EON)
➡️ Moderated by Carlota Rodben (Beyond Luxury)

🗓️ February 22nd | Speakers Dinner*
💡 Exclusive dinner co-hosted with Polygon Labs to kick-off NFT Paris 2024

🗓️ February 26th | Digital Fashion Week*
💡 Topic: Digital Product Passports: Bringing Transparency and Innovation for Fashion Houses
🎤 Delphine Eddé (CMO, Arianee) & Raakhee M. (CEO & Co-Founder, Mojito)
➡️ Moderated by Nikita Cikaluk (Co-Founder, Digital Couture Summit)

*Invite only

Click here for the full Arianee Agenda at NFT Paris: https://lnkd.in/eHiwCgTj 

Let us know what side-events you’re turning up to! See you soon!

📅 Save the Date for the Main Event: February 23-24, 2024
📍 Location: Grand Palais Éphémère, Paris

NFT Paris 2024 starts in exactly one week!

Besides taking over the VIP Lounge, we have a couple other things up our sleeve…

Catch out our keynote, panels, workshop and look out for the Arianee team (hint: we might be wearing something pink 😉), especially in the Builder Zone booth #75.. 

Check out the details below, save and share this post, and see you next week!

Day 1: February 23rd

Opening keynote: From Hype to Purpose: Redefining NFTs for The Next Billion Users
🎤 Pierre-Nicolas Hurstel (CEO & Co-Founder, Arianee)
🗓️ 10:15am - 10:30am
📍 Main Stage

Panel 1 : Digital Product Passports for Physical Goods: From Post Purchase Engagement to Circular Business Models
🎤 Eva Assayag (Head of IS & Organization Projects, Panerai), Adrian Corsin (Managing Director, MUGLER), Michele Lo Forte (Global Head of E-Commerce and Digital Customer Engagement, BREITLING) | Moderated by Delphine Eddé (CMO, Arianee)
🗓️12:40am - 1:10pm
📍Main Stage

Panel 2: 2034: Unleashing the Potential of the Digital Luxury Market
🎤 ian rogers (Chief Experience Officer, Ledger), Gmoney and Pierre-Nicolas (CEO & Co-Founder, Arianee) | Moderated by Amanda Cassatt (CEO & Founder, Serotonin)
🗓️11:00am - 11:30am
📍Main Stage


Day 2: February 24th

Panel 3: Onboarding The Next Billions Users into Web3: Use Cases, Challenges, Opportunities
🎤 Fabien Aufrechter (Head of Web3, Vivendi),Sandy Carter (COO, Unstoppable Domains) and Alexandre Mare (COO, Arianee) | Moderated by Farokh Sarmad, Rug Radio)
🗓️12:40am - 1:10pm
📍Main Stage

Workshop: Enhance Digital Product Passport Utilities with Interoperability - The Arianee Case
🎤 Maxime Vaullerin (Lead Developer, Arianee)
🗓️3:00pm - 3:35pm
📍Eiffel Stage

👀 Look out for more announcements next week! 

Book a meeting with us in advance: https://lnkd.in/guSVreC4 

Still haven’t secured your tickets? Follow the link below and get a special discount with the code PN15
https://lnkd.in/dn8D3xHR 

Discover more on our digital product passport solutions: https://lnkd.in/e78re2hD 

📅 Save the Date: February 23-24, 2024
📍 Location: Grand Palais Éphémère, Paris

See you there!

🍷 Reflecting on our 3-day at Wine Paris, where we showcased our solutions, it became evident that one of the primary challenges faced by wine and spirits makers lies in bridging the gap between production and connecting with the end-consumer due to a complex network of intermediaries. 

Digital product passports solve an array of challenges, beyond just connecting with the end-consumer and meeting EU regulations. 

Didn’t catch us at Wine paris? Click through to learn more about our DPP solutions. 

🔗 Check out our website for more details: https://lnkd.in/edN8BkTb 

Pierre-Nicolas Hurstel Elie A. Laurette Bergia Benjamin Meyer Chloé Duteil

👀 Digital product passports for the beauty industry?

Last year we were among the winners of Fibona, the first-ever pitch contest of Shiseido. 

Today we are excited to share our collaboration with Ulé, the new beauty brand part of the Shiseido group, paving the way for the industry with transparency and sustainability at its core through digital product passports. ✨

With each purchase of their C-Bright Serum, clients will unlock their digital product passports that come with a range of benefits including: 

🎁 Exclusive experiences & personalized services: Enjoy event invites, early access sales, discounts, and more!
💌 Ownership-based messages: Receive personalized messages, rewards, and tutorials from Ulé.

These Digital Product Passports also come with special rewards for a limited time! There are two exciting incentives:

⭐10 lucky Digital Product Passport recipients will hold a special status, granting 2 exclusive invitations to visit Ulé's French Eco-Farm.

⭐ All other Digital Product Passports will come with a 10€ gift voucher valid for one purchase on ulebeauty.com/fr. Don't miss out!

🔗 Get yours now: https://lnkd.in/exn6WFrE 

Thanks to the team at Ulé for trusting us in this project.

Lindsay Azpitarte Pauline Cardon Léa Mancuso Pierre-Nicolas Hurstel Delphine Eddé Frédéric Montagnon Antoine Remy Alexandre Mare Alexandre Cognard Elie A. Mélanie BRADAIA Clara Mostacchi

Ready to uncork the possibilities? Meet the team for the 2nd day of Wine Paris Vinexposium to discover our digital product passport solutions for wine! 

Tomorrow our CEO and CO-Founder Pierre-Nicolas Hurstel will be speaking on “Digital Product Passports (DPPs) & Engagement Tokens: Real World Use Cases in the Wine Industry” to share more insights on DPPs for wine at 11:45AM on the Wine Tech Stage, Hall 3.

🍾Stick around after the keynote for a chance to win a bottle of Pierre Gerbais!

➡️ WINE PARIS by Vinexposium, Paris (in Porte de Versailles)
📅 When: February 12-14
📍Location: Hall 3, Part of the Wine Tech Area
👀Keynote:  Februrary 13th, 11:45AM

Wondering how digital product passports are changing the wine industry?

🔓 Unlock Potential: Incorporate a DPP with every bottle sold to unlock a world of opportunities, from boosting consumer confidence to creating bespoke experiences.

💡 Enriched Utilities: Offer personalized treatments and decentralized messages

🌟 Transparency & Traceability: Share vital product information compliant with EU regulations

🚀 Targeted Engagement: Target holders based on vintage, appellation, or reference, offering tailored experiences and loyalty rewards to foster connection and loyalty.

🔗 Create Engagement: Connect with the end-consumer, no matter where the wine was purchased

Meet the team ! Laurette Bergia Chloé Duteil Benjamin Meyer Chloé Duteil Mélanie BRADAIA

🔄 Circularity does not mean scaling down opportunities to engage with consumers - it represents a real business opportunity for brands. 

This past week, we participated in Première Vision, where the themes of sustainability and circularity were prominently featured, aligning with upcoming EU regulations.

Our CEO and Co-Founder Pierre-Nicolas Hurstel spoke at a panel alongside Dounia Wone, Chief Sustainability & Inclusion Officer at Vestiaire Collective, Agathe Roussel, Chief of Development at Fairly Made® and Ben Hanson, Editor-in-chief at The Interline.

The consensus was that circular business models provide genuine opportunities for brands to integrate consumer engagement with sustainability goals, thereby unlocking new income channels. Brands no longer have to rely solely on new products for revenue. 

Many attendees expressed enthusiasm for exploring innovative solutions to integrate circular practices into their brand strategies. They recognized the potential of digital product passports (DPPs) not only for promoting sustainability but also for driving business growth. With the introduction of new revenue streams and enhanced consumer engagement, DPPs will facilitate seamless interactions between users and second-hand marketplaces.

😉 Meet us next week at Wine Paris to learn more and meet the team!

➡️ WINE PARIS by Vinexposium, Paris (in Porte de Versailles), 
📅 When: February 12-14
📍Location: Hall 3, Part of the Wine Tech Area
👀 Keynote:  Februrary 13th, 11:45AM CET

Day 1 of Première Vision! 🙌 

Solutions for brand circularity? Prepare for upcoming EU regulations? Drop by our booth to meet the team and experience first-hand our digital product passport solutions with brands such as Moncler, MUGLER, Lacoste and Maison Kitsuné.

Tomorrow, join us for a panel discussion on circularity, upstream transformation, digital product creation, and resale platforms with our CEO and Co-Founder Pierre-Nicolas Hurstel. Explore how our solutions pave the way for brands to better address circularity.

He will be joined by:  
Dounia Wone, Chief Sustainability & Inclusion Officer at Vestiaire Collective
Agathe Roussel, Chief of Development at Fairly Made®
Moderated by Ben Hanson, Editor-in-chief at The Interline

🕑 Wednesday, February 7th at 2pm CET, Talks Area Hall 6.

📅 Première Vision, February 6-7
📍 Join us in Hall 6, Booth 6HUB61
📅 Want to connect? DM us or book a meeting with our team on-site Mélanie BRADAIA, Chloé Duteil, Laurette Bergia, Elie A. Jérôme Chen

🍷Did you know about the digital product passport regulation for wine in the EU? 

Recent EU regulations now require ingredient lists and nutritional tables on wine labels since December 2023. But fear not, digital product passports (DPP) have emerged as the solution for seamless compliance. 

In addition to compliance, DPPs address the challenge posed by the disconnection between producers and consumers of wines, a result of numerous intermediaries in the supply chain.

Ready to learn more about our wine solutions? Meet us next week at Wine Paris by Vinexposium! Meet the team and discover our real-life uses cases around Wine!

Catch our CEO and CO-Founder Pierre-Nicolas Hurstel speaking on “Digital Product Passports & Engagement Tokens: Real World Use Cases in the Wine Industry” to uncover more insights on DPPs for wine on February 13th. 

Stay tuned for a special surprise after the keynote! 

📍WINE PARIS by Vinexposium, Paris (in Porte de Versailles)
📅 When: February 12-14
➡️ Location: Hall 3, Part of the Wine Tech Area
👀 Keynote:  Februrary 13th, 11:45am CET

Chloé Duteil Laurette Bergia Elie A. Benjamin Meyer

Reflecting on a milestone: PARIS GOOD FASHION celebrates 5 years of transformative action at Institut Français de la Mode! 🎉

Paris Good Fashion is an association that brings together over 100 industry professionals, including brands, NGOs, and tech solutions, with the aim of establishing the French fashion industry as a leader in sustainability.

Arianee has been a proud and active member of Paris Good Fashion since its inception. Last week, alongside other industry professionals, our CEO and Co-Founder Pierre-Nicolas Hurstel reflected on Arianee's contributions, providing brands with the tools to build a circular economy.

Thanks to the Paris Good Fashion team for having us!

Anticipation is building as we countdown to #NFTParis 2024! 

🎉 We're excited to reveal that we’ll be hosting the VIP Lounge* at NFT Paris! 

What does this mean?  Amidst the busy conference atmosphere, our VIP Lounge offers a relaxing space to connect and recharge. Get special access to our sales, tech & product teams and secure personalized meetings to deep dive into our digital product passport solutions. Experience our products with real-life use cases!

👀 Stay tuned for more surprises and activations! 

We can tell you... you DON’T want to miss it! Secure your tickets now
Comment below for a special code and see you there! 
https://lnkd.in/dn8D3xHR 

📅 Save the Date: February 23-24, 2024
📍 Location: Grand Palais Éphémère, Paris

Pierre-Nicolas Hurstel Frédéric Montagnon Alexandre Cognard Antoine Remy Delphine Eddé Alexandre Mare Maxime Vaullerin Laurette Bergia Chloé Duteil Benjamin Meyer Mélanie BRADAIA Elie A. Dorian Wansek Christelle Bakima Emma Jagot-Lachaume Quynh Phan Carijn Xiu S. Téo V. 

*only VIP Tickets holders will be able to join the space.

COM:ARIANEE

Arianee

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