Athletic Brewing Co. produces non-alcoholic craft beers using a proprietary brewing method to ensure taste quality.

Athletic Brewing Co.

Pioneers in revolutionizing non-alcoholic craft beer. Brewing high-quality, great tasting NA craft beer for today's healthy & active beer lover.

Wheelhouse Investment Partners

Tastemaker Capital

Blake Mycoskie

Alliance Consumer Growth

Benevolent Capital

Wheelhouse 360 Partners

TRB Advisors

Darren Rovell

David Chang

JJ Watt

Justin Tuck

Lance Armstrong

Keurig Dr Pepper

Naomi Osaka

General Atlantic

We're incredibly proud of our Two for the Trails program at Athletic Brewing Co. and it's durable impact on protecting outdoor access for generations to come. The 2024 grant window is now open through Sept 17th! Please encourage your favorite trails or parks that need some TLC or funding to apply!
https://lnkd.in/gJhuuECP

We're excited to reopen applications for our Two for the Trails grant program! If your organization is dedicated to preserving and restoring the great outdoors, we want to hear from you!

Learn more about the program and how to apply today. Deadline to apply is Friday, September 13th at 5pm PST. https://bit.ly/3ApKGYz

Thank you to Dave Briggs and the Cheddar team for stopping by and giving the Cheddar audience an inside look at our Milford, CT brewery!

We're thrilled to join Arsenal F.C as their Official Non-Alcoholic Beer Partner!

Now available at Arsenal home matches, raise a glass to the Gunners and celebrate every moment with our award-winning brews.

We're thrilled to announce a $50 million equity financing round led by General Atlantic, with participation from multiple existing investors. With this investment, we'll be able to significantly increase our production capacity and expand the availability of our award-winning non-alcoholic brews worldwide. We're passionate about transforming the way modern adults drink, and we couldn't be more excited to welcome General Atlantic and have them by our side as we begin our next phase of growth.

Athletic Co-Founder & CEO Bill Shufelt joined Josh Lipton on Yahoo Finance yesterday afternoon to discuss the news and the future of non-alcoholic beer. https://lnkd.in/exuFpEct

Exciting news! Athletic was included on TIME's list of the 100 Most Influential Companies of 2024! #TIME100Companies https://bit.ly/3KlrTiN

We started very small and very humbly back in 2017, homebrewing our initial trial batches in 5-gallon jugs. At the time, we were pitching an impossible idea to the world — our goal was to reinvent how modern drinkers think about adult beverages by building a brewery dedicated entirely to non-alcoholic beer.

A lot has changed since we launched our first commercial brews at a handful of grocery stores six years ago. At the time, we were one of the smallest of nearly 10,000 breweries in America, and most people were telling us that our concept would never work! We’re proud to say that in just six years, non-alcoholic beer — once the most ignored and overlooked segment in the beer industry — has become the most exciting beverage that you can keep in your fridge and serve to friends and family.

Athletic is now the #1 NA beer brand in America and is available at over 75,000 retail locations across the U.S., but we’re just getting started! We’re on a mission to take beer where it’s never gone before and revolutionize how the world drinks.

So we raise a can of Athletic to all of our fans and followers. Without your support over the years, we wouldn’t be where we are today. 

Thank you!
Bill & John

Thank you, Logan Bartlett, for sharing our story! 

Check out the full interview with Co-Founder Bill Shufelt below 👇

Pride Month calls for liquid love and Rainbow Wall is ready to share it. Crafted in collaboration with pro-LGBTQIA+ climber, Alex Johnson, this Blood Orange IPA is just as vibrant as the community it celebrates. As part of our IMPACT Brew Series, donations will go to The OUT Foundation– a nationally recognized non-profit supporting the LGBTQIA+ community by providing access to inclusive fitness spaces, wellness resources, and more. With it, we stand tall with our friends, families, and peers. 

Learn more about Rainbow Wall’s greater impact: https://lnkd.in/dP-zjFKn

Tomorrow is Ask for Athletic Day, and your first round is on us!

Order an Athletic NA beer at your favorite bar or restaurant, upload your receipt to itsathletic.com, and you'll be reimbursed up to $7 via PayPal or Venmo!*

Find a bar/restaurant near you: https://bit.ly/3sQW3ol

*Visit askforathletic.com for more details and full terms and conditions. Restricted to 39 participating states - (excluding GA, ID, KS, KY, LA, MI, MS, NE, SC, TN, and TX)

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Athletic Brewing Co.