Audiense provides social affinity data and audience intelligence solutions for marketers and insight leaders to enhance consumer understanding and personalization strategies.

Audiense

The Audiense platform combines rich social data sources with the world’s leading cognitive and machine learning enabling you to understand the audiences that matter to your business. 

Here at Audiense we offer 2 powerful products: 

PRODUCTS 

Audiense Insights - Reach beyond the social conversation to gather rich, real-time insights about the audience that matters to your business.

Utilise our ‘Insights’ solution to: 

• Explore the different segments within each audience 
• Understand the common characteristics that bring these individuals together. 
• Competitive intelligence by comparing segments with baselines or other audiences. 
• Identify relevant online/ offline marketing channels to increase engagement and customer acquisition 

Audiense Connect - Approach social marketing the smart way! 

Use our ’Connect’ solution to:

• Create your own custom chatbots 
• Build and explore communities using the world’s richest audience insights
• Carry out community analysis, management, advanced monitoring & listening
• Understand Instagram at an individual level and extract community insights to help develop your Instagram strategy


Avonmore Developments

Chris Underhill

Stephen Bullock

Seedcamp

Scottish Equity Partners

Mel Morris

Targeting a niche audience? Micro-influencers could be your secret weapon. 

How can you identify and collaborate with the best influencers for your brand? With tools like Audiense and Affinio, you can take a data-driven approach to influencer discovery, ensuring that you're matching your brand with influencers who resonate with your target audience.

Learn from successful brands like Glossier and Mejuri, who have mastered the art of working with micro-influencers to drive engagement and conversions. Don't miss out on this game-changing insight! 

https://bit.ly/3xR0rXB

 #NicheMarketing #AudienceEngagement #InfluencerMarketing

In today's competitive job market, attracting high-quality talent goes beyond just listing job openings. 

Savvy businesses leverage social media to showcase their company culture and strengthen their employer brand. 

Why? Because the most talented individuals are looking for more than just a job; they're seeking a place where they can thrive, contribute, and align with the company's values. 

They're likely to research your company online before even applying, making your social media presence a critical touchpoint.

Take Zappos Family of Companies, for example. Their LinkedIn strategy brilliantly highlights their diverse and vibrant work culture. 

By sharing how they celebrate Hispanic Heritage Month with engaging events and educational experiences, they honor diversity and attract talent that values inclusivity and fun in the workplace.

💡Showcasing your company's culture through social media invites passionate individuals to become part of something bigger. 

Let your social media channels reflect what makes your company a great place to work, and watch as the best and brightest are drawn to your door. 

#HR #SocialMediaMarketing #diversity #SocialMediaManagement

Warner Bros. revolutionized how we experience movie promotions with their latest venture for "Dune: Part Two." Imagine being immersed in the scorching dunes of Arrakis, not just on the big screen, but through your phone via an innovative augmented reality (AR) lens on Snapchat. 

This isn't just about watching the film; it's about stepping into the world, riding sandworms as a Fremen, thanks to the custom AR experience.

While Snapchat might not be the primary hangout for the existing Dune fanbase, Warner Bros.’ strategy here is nothing short of ingenious. Snapchat users are nearly twice as likely as others to watch a movie on its opening weekend. 

By introducing Dune’s mystical universe to this vibrant, younger audience, Warner Bros. isn't just expanding its reach; they’re setting the stage for a new wave of Dune enthusiasts.

The excitement doesn’t stop at digital experiences. Warner Bros. Discovery. has also teamed up with Hamilton for a limited-edition watch that mirrors the rugged, adventurous spirit of Arrakis itself. 

And for popcorn lovers, AMC Theatres is offering Dune-themed buckets that have already stirred up quite the buzz online.

Warner Bros. is blending traditional and digital marketing in bold new ways, ensuring "Dune: Part Two" isn’t just a movie you watch - it's a movie you experience. 

As they bridge the gap between classic fan engagement and modern marketing magic, one thing is clear: the sands of Arrakis are shifting, and everyone's invited to the ride.

#SocialMediaMarketing #Snapchat #film

Consumers often share lifestyle changes and new interests on social media. Whether it's a shift to a keto diet, an inclination towards clean makeup, or a newfound passion for running, these announcements are valuable data points. 

In other words, leverage social intelligence. 

Tools like Audiense can analyze bio keywords, top interests, and liked posts, providing insights into how consumer interests evolve over time.

For instance, Nestlé's "Family Bloggers" audience shows preferences through the recipes they share and like. This real-time data is crucial for Nestlé to understand current trends and plan future products.

Consumer preferences are dynamic. What might be a trend today could shift dramatically in the coming months. Regularly updating and analyzing consumer data is key to staying relevant.

🍹 A prime example of adapting to consumer changes is the emergence of non-alcoholic drink lines. Recognizing a shift from alcoholic to non-alcoholic preferences, many brands have successfully tapped into this market, now valued at over $11 billion. 

This trend isn't limited to a specific demographic; it includes a wide range of consumers, from those participating in "dry" months to expectant mothers seeking social inclusivity.

Your brand's ability to evolve with your consumers' interests is crucial. Understanding current preferences is the first step towards uncovering new market opportunities and engaging your audience meaningfully.

#ConsumerInsights #ConsumerBehavior #MarketResearch

Advances in audience intelligence are only effective if agencies know how to use them properly and maximize their tools' potential. To integrate and manage audience data effectively, agencies need a solid strategy. 

 Mike White outlines a 4-step plan 👇

Let’s talk about a topic that’s as complex as it is necessary - DIVERSITY. 

McCann World Group conducted a massive research project involving 30,000 global respondents. What did they find?

Their study revealed an encouraging trend - 67% believe in the strength derived from diversity, a number that’s on the rise. 

But, this consensus was marred by a disconnect between the endorsement of diversity in theory and its active promotion in practice.

They broke the respondents down into five core mindsets:

1/ 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗗𝗲𝗻𝗶𝗲𝗿𝘀: Those resistant to the idea of diversity and inclusion.
2/ 𝗖𝗵𝗮𝗻𝗴𝗲 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀: The advocates and warriors fighting for diversity on the front lines.
3/ 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻𝗶𝘀𝘁 𝗣𝘂𝗿𝗶𝘀𝘁𝘀: Individuals who appreciate diversity but are hesitant to embrace it in their immediate surroundings.
4/ 𝗦𝗶𝗱𝗲𝗹𝗶𝗻𝗲 𝗦𝗶𝘁𝘁𝗲𝗿𝘀: Those who acknowledge the importance of diversity but view it as someone else’s battle.
5/ 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗖𝗼𝗻𝗳𝗼𝗿𝗺𝗶𝘀𝘁𝘀: People who believe that diversity issues don’t exist within their own communities or organizations.

Despite the apparent polarity in values between the Diversity Deniers and Change Champions, a common thread unites them.

“The thing that really unifies them is this idea that they can engage with human stories. They're interested in people.” - Laura Simpson

#survey #DiversityAndInclusion #DiversityEquityInclusion #diversity #DEI

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