Authentic owns a portfolio of iconic and world-renowned lifestyle, entertainment, and media brands. It connects strong brands with best-in-class partners and a global network of operators, distributors, and retailers to build long-term value in the marketplace. Its brands generate approximately $29 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries.

Authentic Brands Group

Authentic

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace.

Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content.

As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments. To learn more about Authentic’s ESG initiatives, visit corporate.authentic.com/impact.

Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.

For more information, visit corporate.authentic.com.

Forever 21

General Atlantic

Jasper Ridge Partners

BlackRock

Lion Capital

Knight's Bridge Capital Partners

Leonard Green & Partners

James Salter

As we wrap up another remarkable year, we’d like to extend our sincere thanks for the invaluable partnerships that have fueled our success.

Wishing our friends, family and partners a festive holiday season filled with joy, prosperity and well-deserved relaxation. Here’s to continued achievements together in #2024! 

#AuthenticBrandsGroup #HappyHolidays

We’re excited to announce that Shaquille O’Neal is set to launch a revamped edition of “The Big Podcast With Shaq” on The Big Podcast Network!

The show—covering sports, music, pop culture and featuring celebrity guests—will be the first to launch on the network, a new content platform dedicated to helping athletes and creators start and grow their content brands.

In collaboration with Playmaker HQ The Big Podcast Network aims to develop, produce and distribute a wide variety of podcasts from the world of sports, business, entertainment and more.

Read all about it here:
https://lnkd.in/gnZriz9g

We’re excited to announce that we’ve entered a strategic partnership with BRJ Group to oversee the Boardriders portfolio in Japan and Taiwan.

With flagship brands like Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element and Von Zipper, we’re poised to harness the immense potential of these dynamic action and outdoor sports markets.

#AuthenticBrandsGroup

https://lnkd.in/dvwprJ7G

We are excited to announce the expansion of our strategic partnership with Liberated Brands! Together, we’re set to lead with iconic action sports brands like Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua and more across Australia, New Zealand, Thailand and Indonesia.

Liberated Brands will now lead operations for 200-plus retail locations and spearhead e-commerce and marketing efforts. This is a game-changing alliance propelling our global presence — stay tuned for what’s next!

#AuthenticBrandsGroup #LiberatedBrands

A convergence of art, fashion and iconic personalities like Jamie Salter, Cindy Crawford and Wayne Gretzky made Barneys New York’s centennial soirée unforgettable.

Guests enjoyed immersive art, custom cocktail creations and specialty dishes from Nobu in Miami Beach. Here’s to another 100 years of style!

#AuthenticBrandsGroup #BarneysNewYork #Barneys100

Elvis Presley “Trouble,” a scent created in collaboration with fragrance company Viking, took home two top honors at this year’s Latin American Perfumery Awards: Best Men's Perfume and Best Male Perfume Creation!

The cologne features notes of sandalwood, jasmine, bay leaves and suede, channeling the fearless spirit of the King of Rock ‘n’ Roll.

#AuthenticBrandsGroup

Reebok and Futureverse are partnering to deliver the next big thing in digital fashion. 

In 2024, they’ll debut “Reebok Impact,” a digital shoe experience that allows consumers to dive into #AI and digital wearables. Futureverse will also spearhead Reebok's efforts to broaden the ways people can interact with its products across its entire ecosystem, from footwear to apparel.

#AuthenticBrandsGroup #Reebok

Reebok and Warner Bros. Entertainment. have released a collection inspired by the unforgettable characters and unique elements of the popular “Harry Potter” franchise.

The collaboration seamlessly merges the fictional universe with Reebok’s classic designs, letting fans immerse themselves in the magic of Hogwarts through distinctive footwear and apparel. 

Shop now on reebok.com 

#AuthenticBrandsGroup #Reebok

Authentic NYC employees got into the holiday spirit at the first-ever ERG holiday mixer! ❄️

Attendees mixed and mingled while enjoying festive drinks, light bites and their favorite holiday tunes. Guests also participated in a special gift swap game.

Thank you to members of WIN, BIPOC & Friends, HAAPI and PRISM for putting together this incredible event! 🎁

#AuthenticBrandsGroup

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